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Continued: Tevlin: $500M boost from hosting Super Bowl? Super bogus

  • Article by: JON TEVLIN , Star Tribune
  • Last update: January 28, 2014 - 7:47 PM

Numerous studies indicate the “Super Bowl bump” is generally one-tenth to one-fourth of what the NFL predicts, Matheson said.

“Take what the NFL says and move the decimal point to the left,” he said.

As for the public relations bump of having Lesley Visser prattle on about how lovely the Twin Cities is, Matheson said visitors largely “go back and tell friends what a great game it was.”

“About the best thing that could happen is that visitors don’t have a story about the city,” Matheson said. “You don’t want them going home telling everybody how cold it was walking to the stadium.”

He points to last year’s electricity malfunction at the Super Bowl in New Orleans.

“People were talking about how New Orleans was so dysfunctional that they couldn’t even keep the lights on during the game,” Matheson said.

 

jtevlin@startribune.com • 612-673-1702 Follow Jon on Twitter: @jontevlin

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Date/Opponent Time W L Score
2014 preseason     
Aug 8 - vs. Oakland 7 pmX10-6
Aug 16 - vs. Arizona 7:30 pmX30-28
Aug 23 - at Kansas City 7 pm
Aug 28 - at Tennessee 7 pm
2014 regular season     
Sep 7 - at St. Louis Noon
Sep 14 - vs. New England Noon
Sep 21 - at New Orleans Noon
Sep 28 - vs. Atlanta 3:25 pm
Oct 2 - at Green Bay 7:25 pm
Oct 12 - vs. Detroit Noon
Oct 19 - at. Buffalo Noon
Oct 26 - at Tampa Bay Noon
Nov 2 - vs. Washington Noon
Nov 9 - Bye
Nov 16 - at Chicago Noon
Nov. 23 - vs. Green Bay Noon
Nov. 30 - vs. Carolina Noon
Dec 7 - vs. NY Jets Noon
Dec 14 - at Detroit Noon
Dec 21 - at Miami Noon
Dec 28 - vs. Chicago Noon

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