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Continued: Vikings game in London is costly one for workers, businesses in Twin Cities

  • Article by: MIKE KASZUBA , Star Tribune
  • Last update: September 25, 2013 - 7:07 AM

Besides, Murray said, he is going to London for the game. “It’s included in our contract” with the Vikings, he said.

Building the brand globally

The Vikings have meanwhile cast the London game as a unique opportunity for the team’s corporate partners and said the NFL is hosting receptions for “senior partners” at Parliament and the U.S. ambassador’s residence. “We wanted to open it up as an opportunity for our business partners,” said Tanya Dreesen, a team sales and marketing spokesperson.

The Vikings and the NFL said the game — this is the first year the NFL is playing two games in London — likewise offered the teams a unique opportunity to increase their “international brand.” NFL spokesman Brian McCarthy dismissed critics in Minnesota of the game, saying that “every club that has participated in the series has benefited by the exposure to the international market.”

Vikings spokesman Lester Bagley, meanwhile, said there was “misinformation” that the London game would be a financial windfall for the Vikings, and the team said the Vikings would be compensated by the NFL “for an average 2013 home game” at the Metrodome.

McCarthy, while declining to discuss how much an NFL team gets in home-game revenue, said simply that “the NFL [is] making the team whole.”

That does not help Foltz, who owns Eco Transporter, a bicycle-powered pedicab service. “That makes me sad,” she said of the Vikings playing in London. “Those are our busiest days.”

 

Staff writer Rachel Blount contributed to this report.

Mike Kaszuba • 612-673-4388

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