He listed several former teammates — Tedy Bruschi, Kevin Faulk, Troy Brown, Mike Vrabel — who represented the Patriots well on and off the field.
"Everyone who has played here has played a part of what the New England Patriots are all about," said Brady, wearing a dark blue sweatshirt with the words, "PATRIOTS ESTABLISHED IN 1960" on the front. "We realize that in light of the recent situation that probably those things get overshadowed and we've got to work hard to kind of re-establish what we're all about.
"And that's, like we said, to win games and to be the best representatives of this team and organization and representatives for this city that we can possibly be."
Defensive tackle Vince Wilfork also spoke Thursday but didn't mention Hernandez's name. The Patriots, who lost the AFC championship game last year to the Baltimore Ravens, will be tested, he said.
"You're dealing with a real-life situation, so it's easy to get caught up in the media or speculations. We're not here for that," Wilfork said. "I feel bad for the victim's family, but we have to move forward as a football team. That's sad to say, but that's reality."
It's important, he said, to keep off-field issues separate from players' jobs on the field.
"It's going to test this team's chemistry. It's going to test everyone that's in this locker room," Wilfork said. "It's going to test to see how important football is to us. As a family, you just have to take it day-by-day, move forward day-by-day. At the end of the day, the ball is going to continue to roll and the last thing we want to do is be stuck behind the ball."
On Wednesday, a probable cause hearing for Hernandez was rescheduled for Aug. 22 to give prosecutors more time to present evidence to a grand jury.
Might Wilfork be distracted from football if he's called before a grand jury?
"What can I do," he asked. "The only thing I can do is control what I can control and that's playing football. Whatever happens in the future, happens. We'll handle it then."
For now, the primary focus is on football with the start of training camp and the season opener less than seven weeks away on Sept. 8 at Buffalo.
"The fate of our season is going to be determined by the guys in the locker room," Brady said, "and, hopefully, nothing else."