Aramark chosen to negotiate new Vikings stadium food and drink deal

  • Article by: JANET MOORE , Star Tribune
  • Updated: July 19, 2013 - 7:55 PM

The company was chosen from six contenders to handle food and beverages for the new stadium.

hide

The Vikings and the Minnesota Sports Facilities Authority chose Aramark to negotiate the concessions contract for the new Vikings stadium. File photo of Vikings owner Zygi Wilf, center, and others at May unveiling of plans for the stadium.

Photo: Carlos Gonzalez, Star Tribune

CameraStar Tribune photo galleries

Cameraview larger

The new Vikings stadium won’t open until July 2016, but it apparently isn’t too early to start mulling over the menu — whether it’s peanuts or prime rib.

On Friday, the Minnesota Sports Facilities Authority and the Vikings said they are negotiating with Aramark to provide the food and beverage service at the $975 million stadium.

The Philadelphia-based company is no stranger to Minnesota — it already provides services at TCF Bank Stadium at the University of Minnesota as well as the premium dining options at the Metrodome. Nationally, Aramark services 13 of the nation’s 32 NFL stadiums, including Soldier Field in Chicago, Reliant Stadium in Houston and Lincoln Financial Field in Philadelphia.

“We’ve been in the business a long time, and over that period, concessions have grown into an integral part of the game experience,” said David Freireich, a spokesman for Aramark. “Obviously, details have yet to be worked out for the new Vikings stadium, but we will be creating menus that take into account the great tastes of the neighborhoods and regions there.”

Aramark was among six firms that responded to the authority’s call for food concessionaires, a list that included Levy Restaurants, which serves the Xcel Energy Center in St. Paul, and Delaware North, the vendor at Target Field. Tentative terms of the deal with Aramark were not released, but typically concessionaires get a percentage of food sales.

Michele Kelm-Helgen, the authority’s chairwoman, said it is important to engage the food and beverage concessionaire early in the design and construction process. “Concessions are a big piece of the stadium’s design; they take up such a large footprint in the building,” she said.

“It’s very important to design space intelligently and efficiently and getting the concessionaire on board early will help us with that,” said Lester Bagley, a Vikings vice president.

Kelm-Helgen noted that local tastes and ingredients for stadium fare will be an important topic during the negotiations process, which should wrap up in a few weeks.

She said Target Field, which has partnered with several local restaurants and vendors, has “set the bar” for stadium concessions.

Talks also will touch on a stadium restaurant that will remain open all year, as well as concessions on a planned outdoor plaza outside the facility that will spill into a two-block public park planned nearby.

Aramark’s other Minnesota clients include 3M, Hamline University, General Mills and UnitedHealth Group.

The most-pointed question of the morning came from bemused authority member Duane Benson. “Do they make good food?” he asked. “That’s the important thing.”

Janet Moore • 612-673-7752

  • get related content delivered to your inbox

  • manage my email subscriptions

ADVERTISEMENT

Buffalo 12/28/14 12:00 PM
New England
Cleveland 12/28/14 12:00 PM
Baltimore
Dallas 12/28/14 12:00 PM
Washington
Indianapolis 12/28/14 12:00 PM
Tennessee
Jacksonville 12/28/14 12:00 PM
Houston
San Diego 12/28/14 12:00 PM
Kansas City
NY Jets 12/28/14 12:00 PM
Miami
Chicago 12/28/14 12:00 PM
Minnesota
Philadelphia 12/28/14 12:00 PM
NY Giants
New Orleans 12/28/14 12:00 PM
Tampa Bay
Carolina 12/28/14 3:25 PM
Atlanta
Detroit 12/28/14 3:25 PM
Green Bay
Oakland 12/28/14 3:25 PM
Denver
Arizona 12/28/14 3:25 PM
San Francisco
St. Louis 12/28/14 3:25 PM
Seattle
Cincinnati 12/28/14 7:30 PM
Pittsburgh
Brooklyn 109 FINAL
Boston 107
Cleveland 95 4th Qtr 0:41
Orlando 89
Indiana 82 4th Qtr 12:00
Detroit 93
Milwaukee 81 3rd Qtr 0:04
Atlanta 58
Houston 50 3rd Qtr
Memphis 57
San Antonio 44 3rd Qtr 12:00
New Orleans 48
Charlotte 40 3rd Qtr
Oklahoma City 59
LA Lakers 32 2nd Qtr 5:32
Dallas 36
Minnesota 11 1st Qtr 6:22
Denver 14
Philadelphia 9:00 PM
Portland
Phoenix 9:00 PM
Sacramento
Illinois 18 FINAL
Louisiana Tech 35
Rutgers 40 FINAL
North Carolina 21
NC State 14 2nd Qtr 7:22
UCF 10
Cincinnati 12/27/14 12:00 PM
Virginia Tech
(15) Arizona State 12/27/14 1:10 PM
Duke
Miami-Florida 12/27/14 2:30 PM
So Carolina
Boston College 12/27/14 3:30 PM
Penn State
(25) Nebraska 12/27/14 7:00 PM
(24) USC
Texas A&M 12/29/14 1:00 PM
West Virginia
Oklahoma 12/29/14 4:30 PM
(18) Clemson
Arkansas 12/29/14 8:00 PM
Texas
Notre Dame 12/30/14 2:00 PM
(22) LSU
(13) Georgia 12/30/14 5:45 PM
(20) Louisville
Maryland 12/30/14 9:00 PM
Stanford
(9) Ole Miss 12/31/14 11:30 AM
(6) TCU
(21) Boise State 12/31/14 3:00 PM
(12) Arizona
(8) Miss State 12/31/14 7:00 PM
(10) Georgia Tech
(19) Auburn 1/1/15 11:00 AM
(17) Wisconsin
(7) Michigan State 1/1/15 11:30 AM
(4) Baylor
(16) Missouri 1/1/15 12:00 PM
Minnesota
(2) Florida State 1/1/15 4:00 PM
(3) Oregon
(5) Ohio State 1/1/15 7:30 PM
(1) Alabama
Houston 1/2/15 11:00 AM
Pittsburgh
Iowa 1/2/15 2:20 PM
Tennessee
(11) Kansas State 1/2/15 5:45 PM
(14) UCLA
Washington 1/2/15 9:15 PM
Oklahoma State
Connect with twitterConnect with facebookConnect with Google+Connect with PinterestConnect with PinterestConnect with RssfeedConnect with email newsletters

ADVERTISEMENT

ADVERTISEMENT

Date/Opponent Time W L Score
2014 preseason     
Aug 8 - vs. Oakland 7 pmX10-6
Aug 16 - vs. Arizona 7:30 pmX30-28
Aug 23 - at Kansas City 7 pmX30-12
Aug 28 - at Tennessee 7 pmX19-3
2014 regular season     
Sep 7 - at St. Louis NoonX34-6
Sep 14 - vs. New England NoonX30-7
Sep 21 - at New Orleans NoonX20-9
Sep 28 - vs. Atlanta 3:25 pmX41-28
Oct 2 - at Green Bay 7:25 pmX42-10
Oct 12 - vs. Detroit NoonX17-3
Oct 19 - at. Buffalo NoonX17-16
Oct 26 - at Tampa Bay NoonX19-13 ot
Nov 2 - vs. Washington NoonX29-26
Nov 9 - Bye
Nov 16 - at Chicago NoonX21-13
Nov. 23 - vs. Green Bay NoonX24-21
Nov. 30 - vs. Carolina NoonX31-13
Dec 7 - vs. NY Jets NoonX30-24 ot
Dec 14 - at Detroit 3:25 pmX16-14
Dec 21 - at Miami NoonX37-35
Dec 28 - vs. Chicago Noon

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

question of the day

Poll: Grade the Vikings offense

Weekly Question

ADVERTISEMENT

 
Close