Aramark chosen to negotiate new Vikings stadium food and drink deal

  • Article by: JANET MOORE , Star Tribune
  • Updated: July 19, 2013 - 7:55 PM

The company was chosen from six contenders to handle food and beverages for the new stadium.

hide

The Vikings and the Minnesota Sports Facilities Authority chose Aramark to negotiate the concessions contract for the new Vikings stadium. File photo of Vikings owner Zygi Wilf, center, and others at May unveiling of plans for the stadium.

Photo: Carlos Gonzalez, Star Tribune

CameraStar Tribune photo galleries

Cameraview larger

The new Vikings stadium won’t open until July 2016, but it apparently isn’t too early to start mulling over the menu — whether it’s peanuts or prime rib.

On Friday, the Minnesota Sports Facilities Authority and the Vikings said they are negotiating with Aramark to provide the food and beverage service at the $975 million stadium.

The Philadelphia-based company is no stranger to Minnesota — it already provides services at TCF Bank Stadium at the University of Minnesota as well as the premium dining options at the Metrodome. Nationally, Aramark services 13 of the nation’s 32 NFL stadiums, including Soldier Field in Chicago, Reliant Stadium in Houston and Lincoln Financial Field in Philadelphia.

“We’ve been in the business a long time, and over that period, concessions have grown into an integral part of the game experience,” said David Freireich, a spokesman for Aramark. “Obviously, details have yet to be worked out for the new Vikings stadium, but we will be creating menus that take into account the great tastes of the neighborhoods and regions there.”

Aramark was among six firms that responded to the authority’s call for food concessionaires, a list that included Levy Restaurants, which serves the Xcel Energy Center in St. Paul, and Delaware North, the vendor at Target Field. Tentative terms of the deal with Aramark were not released, but typically concessionaires get a percentage of food sales.

Michele Kelm-Helgen, the authority’s chairwoman, said it is important to engage the food and beverage concessionaire early in the design and construction process. “Concessions are a big piece of the stadium’s design; they take up such a large footprint in the building,” she said.

“It’s very important to design space intelligently and efficiently and getting the concessionaire on board early will help us with that,” said Lester Bagley, a Vikings vice president.

Kelm-Helgen noted that local tastes and ingredients for stadium fare will be an important topic during the negotiations process, which should wrap up in a few weeks.

She said Target Field, which has partnered with several local restaurants and vendors, has “set the bar” for stadium concessions.

Talks also will touch on a stadium restaurant that will remain open all year, as well as concessions on a planned outdoor plaza outside the facility that will spill into a two-block public park planned nearby.

Aramark’s other Minnesota clients include 3M, Hamline University, General Mills and UnitedHealth Group.

The most-pointed question of the morning came from bemused authority member Duane Benson. “Do they make good food?” he asked. “That’s the important thing.”

Janet Moore • 612-673-7752

  • get related content delivered to your inbox

  • manage my email subscriptions

ADVERTISEMENT

New England 2/1/15 5:30 PM
Seattle
Minnesota 94 FINAL
Philadelphia 103
Houston 93 FINAL
Boston 87
Portland 99 FINAL
Atlanta 105
Sacramento 90 FINAL
Cleveland 101
Toronto 127 FINAL
Brooklyn 122
Dallas 93 FINAL
Miami 72
LA Clippers 103 FINAL
New Orleans 108
Golden State 100 FINAL
Utah 110
Chicago 93 FINAL
Phoenix 99
Pittsburgh 2 FINAL(OT)
New Jersey 1
St. Louis 3 FINAL(SO)
Carolina 2
Nashville 0 FINAL
Colorado 3
Buffalo 2 FINAL
Vancouver 5
Chicago 4 FINAL
Anaheim 1
Harvard 75 FINAL
Princeton 72
Quinnipiac 57 FINAL
Canisius 63
Brown 49 FINAL
Cornell 57
Siena 79 FINAL
Manhattan 87
Marist 65 FINAL
Niagara 61
Dartmouth 51 FINAL
Penn 58
Oregon 68 FINAL
Arizona State 67
Yale 63 FINAL
Columbia 59
Monmouth 60 FINAL
Fairfield 59
IUPUI 59 FINAL
Western Ill 63
Oregon State 34 FINAL
Arizona 57
Kent State 55 FINAL
Buffalo 80
Canisius 75 FINAL
Monmouth 58
Butler 67 FINAL
Providence 59
Cornell 65 FINAL
Brown 52
Columbia 47 FINAL
Yale 55
Coll of Charleston 47 FINAL
Drexel 64
Penn 55 FINAL
Dartmouth 39
Elon 60 FINAL
James Madison 89
(19) Princeton 96 FINAL
Harvard 46
(9) Florida State 82 FINAL
Georgia Tech 62
Quinnipiac 87 FINAL
Siena 62
Richmond 54 FINAL
Rhode Island 50
Loyola-Chicago 58 FINAL
Southern Ill 64
Georgetown 52 FINAL
DePaul 93
Villanova 75 FINAL
Marquette 59
Wichita State 70 FINAL
Northern Iowa 51
Xavier 65 FINAL
Creighton 74
Bradley 58 FINAL
Illinois State 55
Missouri State 89 FINAL
Drake 94
Arizona 48 FINAL
Utah 62
(11) Arizona State 68 FINAL
Colorado 60
Connect with twitterConnect with facebookConnect with Google+Connect with PinterestConnect with PinterestConnect with RssfeedConnect with email newsletters

ADVERTISEMENT

ADVERTISEMENT

Date/Opponent Time W L Score
2014 preseason     
Aug 8 - vs. Oakland 7 pmX10-6
Aug 16 - vs. Arizona 7:30 pmX30-28
Aug 23 - at Kansas City 7 pmX30-12
Aug 28 - at Tennessee 7 pmX19-3
2014 regular season     
Sep 7 - at St. Louis NoonX34-6
Sep 14 - vs. New England NoonX30-7
Sep 21 - at New Orleans NoonX20-9
Sep 28 - vs. Atlanta 3:25 pmX41-28
Oct 2 - at Green Bay 7:25 pmX42-10
Oct 12 - vs. Detroit NoonX17-3
Oct 19 - at. Buffalo NoonX17-16
Oct 26 - at Tampa Bay NoonX19-13 ot
Nov 2 - vs. Washington NoonX29-26
Nov 9 - Bye
Nov 16 - at Chicago NoonX21-13
Nov. 23 - vs. Green Bay NoonX24-21
Nov. 30 - vs. Carolina NoonX31-13
Dec 7 - vs. NY Jets NoonX30-24 ot
Dec 14 - at Detroit 3:25 pmX16-14
Dec 21 - at Miami NoonX37-35
Dec 28 - vs. Chicago NoonX13-9

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

question of the day

Poll: Who will win the Super Bowl?

Weekly Question

ADVERTISEMENT

 
Close