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Continued: Losing costs Twins half their TV audience

  • Article by: PHIL MILLER , Star Tribune
  • Last update: November 9, 2013 - 6:27 AM

“There is money coming in from all directions, and those rates are locked in for the teams. In most cases, the contract durations have gotten so long, both sides know there will be ebbs and flows in the ratings, but over the long haul, baseball is a valuable property for the [regional sports networks],” said Maury Brown, who founded and operates the website bizofbaseball.com and covers the sport’s business interests for Forbes magazine. “In this age of the DVR, live sports offers the last bastion of a captured audience. It’s the one program that people want to watch live and that can deliver an audience for advertisers.”

That’s why teams like the Los Angeles Angels are cashing in on more than $140 million per season from their own regional sports network TV contract, the Texas Rangers will begin collecting $80 million per season in 2015 and the Los Angeles Dodgers are awaiting final approval of a contract that will pay them an incredible $280 million a year.

Under current terms, teams divvy up about one-third of that revenue with their MLB partners, but the numbers remain staggering — even when ratings and attendance do not.

The Twins have lost half of their TV audience since 2010, and they sell 23 percent fewer tickets than they did in Target Field’s first year — they averaged only 758 more fans per home game last year than in the Metrodome’s final season. But there is little doubt that the Twins — and the sport as a whole — remain profitable.

“There’s always going to be haves and have-nots, but there are some tremendous revenue streams right now, from networks to the [regional sports networks] to the advanced media,” which operate the game’s websites and facilitate digital streaming of TV and radio broadcasts, Brown said. “The Twins, with their history, strike me as a team that’s very well-positioned to capitalize, with a good market and history. They’ll bounce back.”

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  • Chart: Sagging interest in Twins on TV

    Friday November 8, 2013

    Sagging interestMinnesota Twins Ratings on FSN• 7.48 in 2008128,000 households• 6.25 in 2009 (-16.4%)108,000 households• 8.70 in 2010 (+38.0%)152,000 households•...

  • As Josh Willingham, Joe Mauer and Chris Colabello posted a losing season, so did their TV ratings.

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Detroit «00100002X340
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W:D.Price(15-12) L:K.Gibson(13-12) S:J.Nathan (35)
HR: MIN- None DET- I.Kinsler (17)

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Kansas City - LP: B. Finnegan 4 FINAL
San Francisco - WP: Y. Petit 11
Detroit 8:30 AM
Atlanta
Buffalo 12:00 PM
NY Jets
St. Louis 12:00 PM
Kansas City
Houston 12:00 PM
Tennessee
Minnesota 12:00 PM
Tampa Bay
Seattle 12:00 PM
Carolina
Baltimore 12:00 PM
Cincinnati
Miami 12:00 PM
Jacksonville
Chicago 12:00 PM
New England
Philadelphia 3:05 PM
Arizona
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Cleveland
Indianapolis 3:25 PM
Pittsburgh
Green Bay 7:30 PM
New Orleans
Washington 10/27/14 7:30 PM
Dallas
New Orleans 10/30/14 7:25 PM
Carolina
Buffalo 2 FINAL
San Jose 1
Boston 4 FINAL
Toronto 1
NY Rangers 1 FINAL
Montreal 3
New Jersey 3 FINAL(OT)
Ottawa 2
Dallas 5 FINAL
NY Islanders 7
Detroit 2 FINAL
Philadelphia 4
Chicago 2 FINAL
St. Louis 3
Pittsburgh 3 FINAL
Nashville 0
Tampa Bay 2 FINAL
Minnesota 7
Florida 1 FINAL(OT)
Arizona 2
Washington 3 FINAL
Calgary 1
So Florida 17 FINAL
Cincinnati 34
Troy 13 FINAL
South Alabama 27
BYU 30 FINAL
Boise State 55
(6) Oregon 59 FINAL
California 41
North Texas 21 FINAL
Rice 41
UAB 17 FINAL
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(16) Nebraska 42
Maryland 7 FINAL
Wisconsin 52
Texas 0 FINAL
(11) Kansas State 23
Minnesota 24 FINAL
Illinois 28
Memphis 48 FINAL
SMU 10
North Carolina 28 FINAL
Virginia 27
San Jose St 31 FINAL
Navy 41
Northern Ill 28 FINAL
Eastern Mich 17
(25) UCLA 40 FINAL
Colorado 37
Akron 21 FINAL
Ball State 35
Massachusetts 35 FINAL
Toledo 42
Ohio U 21 FINAL
Western Mich 42
Ga Southern 69 FINAL
Georgia State 31
Kent State 3 FINAL
Miami-Ohio 10
Oregon State 14 FINAL
Stanford 38
Fla Atlantic 16 FINAL
(23) Marshall 35
Louisiana Tech 31 FINAL
Southern Miss 20
(1) Miss State 45 FINAL
Kentucky 31
Georgia Tech 56 FINAL
Pittsburgh 28
(22) West Virginia 34 FINAL
Oklahoma State 10
Texas Tech 27 FINAL
(10) TCU 82
Michigan 11 FINAL
(8) Michigan State 35
Boston College 23 FINAL
Wake Forest 17
Central Mich 20 FINAL
Buffalo 14
Vanderbilt 14 FINAL
Missouri 24
Old Dominion 51 FINAL
Western Ky 66
UNLV 20 FINAL
Utah State 34
Temple 14 FINAL
UCF 34
(15) Arizona 59 FINAL
Washington St 37
Texas-El Paso 34 FINAL
TX-San Antonio 0
Wyoming 31 FINAL
Colorado State 45
Syracuse 6 FINAL
(21) Clemson 16
Texas State 22 FINAL
ULM 18
(3) Ole Miss 7 FINAL
(24) LSU 10
(4) Alabama 34 FINAL
Tennessee 20
So Carolina 35 FINAL
(5) Auburn 42
(13) Ohio State 31 FINAL
Penn State 24
(20) USC 21 FINAL
(19) Utah 24
(14) Arizona State 24 FINAL
Washington 10
Nevada 26 FINAL
Hawaii 18
(2) Florida State 10/30/14 6:30 PM
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Ga Southern
Cincinnati 10/31/14 7:00 PM
Tulane
Tulsa 10/31/14 7:00 PM
Memphis
Purdue 11/1/14 2:00 AM
(16) Nebraska
(17) Oklahoma 11/1/14 2:00 AM
Iowa State
Oklahoma State 11/1/14 2:00 AM
(11) Kansas State
(10) TCU 11/1/14 2:00 AM
(22) West Virginia
Texas 11/1/14 2:00 AM
Texas Tech
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Penn State
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(18) East Carolina 11/1/14 11:00 AM
Temple
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Virginia Tech
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Eastern Mich
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Miami-Ohio
Western Ky 11/1/14 2:00 PM
Louisiana Tech
NC State 11/1/14 2:00 PM
Syracuse
Texas State 11/1/14 2:00 PM
New Mexico St
Virginia 11/1/14 2:30 PM
Georgia Tech
BYU 11/1/14 2:30 PM
Middle Tennessee
Indiana 11/1/14 2:30 PM
Michigan
Florida 11/1/14 2:30 PM
(9) Georgia
Georgia State 11/1/14 2:30 PM
Appalachian St
Kentucky 11/1/14 3:00 PM
Missouri
Kansas 11/1/14 3:00 PM
(12) Baylor
Houston 11/1/14 3:00 PM
So Florida
(20) USC 11/1/14 3:30 PM
Washington St
Arkansas State 11/1/14 4:00 PM
Idaho
South Alabama 11/1/14 4:00 PM
Louisiana
New Mexico 11/1/14 4:30 PM
UNLV
UAB 11/1/14 6:00 PM
Fla Atlantic
(5) Auburn 11/1/14 6:00 PM
(3) Ole Miss
Arkansas 11/1/14 6:00 PM
(1) Miss State
Old Dominion 11/1/14 6:00 PM
Vanderbilt
Colorado State 11/1/14 6:00 PM
San Jose St
Stanford 11/1/14 6:30 PM
(6) Oregon
Tennessee 11/1/14 6:30 PM
So Carolina
Southern Miss 11/1/14 7:00 PM
Texas-El Paso
(7) Notre Dame 11/1/14 7:00 PM
Navy
Illinois 11/1/14 7:00 PM
(13) Ohio State
(15) Arizona 11/1/14 9:30 PM
(25) UCLA
California 11/1/14 9:30 PM
Oregon State
San Diego St 11/1/14 9:30 PM
Nevada
Wyoming 11/1/14 9:45 PM
Fresno State
(19) Utah 11/1/14 10:00 PM
(14) Arizona State
Utah State 11/1/14 10:00 PM
Hawaii
Los Angeles 0 FINAL
Seattle 2
D.C. 1 FINAL
Montreal 1
Toronto FC 0 FINAL
New England 1
Portland 2 FINAL
FC Dallas 0
Colorado 0 FINAL
Vancouver FC 1
Montreal 23 FINAL
Ottawa 17
Saskatchewan 27 FINAL
Calgary 40
Hamilton 24 FINAL
Toronto 26
Brt Columbia 28 FINAL
Winnipeg 23
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