2Day's 2 Cents: Mauer guilty of bad timing

  • Updated: August 30, 2011 - 6:36 AM

The catcher is suffering through a tough season after signing a $184 million deal, and those cheery ads he appears in seemingly every 20 minutes just makes things worse.

Joe Mauer's ability to time pitches on the baseball field made him a three-time batting champion, an MVP and a millionaire 184 times over.

The timing of his pitches from an advertising standpoint ... well, that's not quite as spot-on.

On Monday afternoon, an alert reader pointed us to an online promotion from Anytime Fitness featuring Mauer. The idea is fairly cute and clever -- asking fans to submit "Mauer Facts" by the end of September in order to win various prizes, including bats, balls and jerseys autographed by Joe himself.

The "facts" are supposed to be creative, presumably in the spirit of a popular website devoted to Chuck Norris facts (chucknorrisfacts.com). Among the submissions so far: "Sunflowers turn to face Joe Mauer when he walks by them," and "When babies meet Joe Mauer, they kiss HIS forehead."

On the web page for the promotion, there is also a video featuring a narrator reading other Mauer "facts" while strange scenes play out in the background -- Mauer smelling a flower, playing with a kitten and interacting with a sock puppet, among other things. Joe then says: "What, you think I'm too normal, too wholesome, too stable, down-to-earth, uncontroversial, goody-two-shoes, too polite? Seriously? Yeah, I guess you are right."

Pretty much anytime from 2001-2010, the whole thing would have been fodder for a good chuckle. Even now, it remains fun -- at least for this writer -- to see Mauer involved in anything remotely goofy.

Still, we couldn't help but cringe a little when we saw it. Endorsements have created a sore spot among fans, and here's an advertisement popping up in the middle of a season Mauer would rather forget -- and in the midst of a stretch when Mauer hasn't started for a week. The fact that it involves a fitness club isn't likely to be lost on a lot of folks, either.

It's nobody's fault, really. Just an extension of the bad timing that has seemed to follow the once-infallible Mauer almost everywhere -- on and off the field -- in 2011.


  • get related content delivered to your inbox

  • manage my email subscriptions
Bottom 1st123456789RHE
Minnesota0        011
Chicago WSox0        000
Preview | Matchup | Lineup | Log | Wrap | Box
HR: MIN- None CWS- None


Philadelphia 1 Top 5th Inning
Washington 1
Seattle 1 Top 5th Inning
Baltimore 1
Texas 0 Bottom 4th Inning
Cleveland 3
Colorado 0 Bottom 5th Inning
Detroit 0
Cincinnati 1 Top 5th Inning
Miami 0
San Francisco 2 Bottom 6th Inning
NY Mets 0
LA Angels 4 Top 4th Inning
Tampa Bay 1
NY Yankees 1 Top 4th Inning
Boston 2
Minnesota 0 Bottom 1st Inning
Chicago WSox 0
Toronto 1 Bottom 1st Inning
Houston 0
Milwaukee 0 Bottom 1st Inning
St. Louis 0
Kansas City - J. Guthrie 8:35 PM
Oakland - S. Gray
Pittsburgh - E. Volquez 8:40 PM
Arizona - V. Nuno
Atlanta - M. Minor 9:10 PM
San Diego - E. Stults
Chicago Cubs - K. Hendricks 9:10 PM
Los Angeles - D. Haren
NY Giants 8/3/14 7:00 PM
Indianapolis 8/7/14 6:00 PM
NY Jets
San Francisco 8/7/14 6:30 PM
New England 8/7/14 6:30 PM
Cincinnati 8/7/14 7:00 PM
Kansas City
Seattle 8/7/14 8:00 PM
Dallas 8/7/14 9:00 PM
San Diego
Philadelphia 0 1st Half 44:55
Sporting Kansas City 0
Winnipeg 27 FINAL
Hamilton 26
Toronto 3 1:13
Montreal 5
Brt Columbia 9:00 PM
Saskatchewan 8/2/14 6:00 PM
Saskatchewan 8/7/14 7:30 PM
Edmonton 8/8/14 6:00 PM
Hamilton 8/8/14 9:00 PM
Brt Columbia
Ottawa 8/9/14 6:30 PM
Connecticut 22 2nd Qtr
San Antonio 12
Connect with twitterConnect with facebookConnect with Google+Connect with PinterestConnect with PinterestConnect with RssfeedConnect with email newsletters





question of the day

Poll: Should the Twins replace Ron Gardenhire?

Weekly Question