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Survey: Average Twins ticket price among priciest, but far from the top

  • Article by: PAUL WALSH , Star Tribune
  • Updated: April 6, 2011 - 11:45 AM
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The popularity of the Twins, now playing their second season at Target Field, has grown locally and nationally.

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The average price for a non-premium ticket to Minnesota Twins games this season ranks among the highest in the majors but is far behind the most expensive, according to a survey released this week.

The Twins came in sixth, with an average price of $33.04, according to Team Marketing Report, a sports marketing and research firm in suburban Chicago that has conducted the survey for 21 years.

The first five are: Boston ($53.38), New York Yankees ($51.83), Chicago Cubs ($46.90), Chicago White Sox ($40.67) and Philadelphia ($36.29).

The bottom three have average prices that are less than half of the Twins': Pittsburgh ($15.30), San Diego ($15.45) and Arizona ($15.74).

For all teams, the average is $26.91, which is up by 1.2 percent from the previous season.

The Twins' average for Season Two at Target Field represents a 5 percent increase from the average for the inaugural season.

The survey also looked at a host of other expenses associated with going to games, such as concessions, souvenirs and parking. Under the umbrella term Fan Cost Index (FCI), a group of four attending a Twins game can expect to spend $213.16 at a game (ranking 10th overall and up 3 percent vs. 2010), the survey determined. That total covers four tickets, two small draft beers, four small sodas, four regular hot dogs, parking for one vehicle and two inexpensive caps.

Boston's FCI is tops ($339.01), with the Yankees just 69 cents behind. The lowest FCI belongs to Arizona ($120.96).

Among the FCI items, the Twins had the third-highest beer price at $7, with Boston ($7.25) and Toronto ($7.05 U.S.) close behind.

When it comes to premium seating, the Twins are in the middle of the pack at $71.08. The Yankees ($312.11) are far ahead of everyone.

Premium seating are considered to be tickets that come with at least one added amenity or access to certain exclusivities, such as private clubs. Luxury suites were not included in the survey.

Paul Walsh • 612-673-4482

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