Chart: Timeline of Mercury Marine on its 75th anniversary

  • Article by: DENNIS ANDERSON , Star Tribune
  • Updated: January 28, 2014 - 8:35 PM

Elmer Carl Kiekhaefer, founder of company that would become Mercury Marine.

January 22, 1939

Elmer Carl Kiekhaefer purchases the bankrupt Cedarburg (Wis.) Manufacturing Co., intending to build magnetic separators for dairy farms. He redesigns and repairs 300 outboards abandoned by previous owners, sells the motors and finds himself in the outboard motor business. The next year, the Mercury brand is introduced with five engine models.

1947

The 10-horsepower Mercury Lightning is introduced at the New York Boat Show. Touting “Full-Jeweled Power,” the motor boasts the most horsepower per pound ever.

1948

The world’s first four-in-line two-cycle outboard, the Mercury Thunderbolt, is introduced.

1956

The first six-cylinder outboard engine, the Mercury Mark 75, is introduced. At 60 horsepower, it is the most powerful outboard available.

1957

Kiekhaefer launches “Operation Atlas,” a nonstop, “around the world” endurance run on its secret testing lake in Florida using two boats powered by Mark 75 outboards. After 34 days, 11 hours, 47 minutes and 5.4 seconds, the first boat completes 25,003 miles, followed minutes later by the second boat.

1962

“The Tower of Power,” the Mercury 1000, is the world’s first 100-horsepower production outboard. It is also the first Mercury outboard painted “Phantom Black,” which becomes Mercury’s signature branding.

1968

Mercury snow vehicles are sold to the public for the first time.

1971

Brooks Abernathy, who became president of Kiekhaefer Mercury after Kiekhaefer’s resignation in 1969, announces the division’s name change to Mercury Marine.

1976

The 1750 “Black Max” is introduced as the first V-6 outboard, the highest horsepower production motor available.

  • related content

  • 2004 Mercury Verado.

  • get related content delivered to your inbox

  • manage my email subscriptions

Click here to send us your hunting or fishing photos – and to see what others are showing off from around the region.

ADVERTISEMENT

Boston - LP: R. De La Rosa 0 FINAL
Toronto - WP: M. Stroman 8
San Francisco - LP: T. Hudson 1 FINAL
Philadelphia - WP: C. Hamels 2
Texas - LP: C. Lewis 2 FINAL
NY Yankees - WP: B. McCarthy 4
Houston 1 Bottom 6th Inning
Oakland 4
Miami - H. Alvarez 6:10 PM
Atlanta - A. Harang
San Diego - T. Ross 7:05 PM
Chicago Cubs - E. Jackson
NY Mets - D. Gee 7:10 PM
Milwaukee - M. Garza
Chicago WSox - H. Noesi 7:10 PM
Minnesota - P. Hughes
Cleveland - C. Kluber 7:10 PM
Kansas City - D. Duffy
Detroit - M. Scherzer 9:05 PM
LA Angels - G. Richards
Baltimore - W. Chen 9:10 PM
Seattle - H. Iwakuma
Montreal 9:00 PM
Real Salt Lake
Calgary 8:00 PM
Edmonton
Winnipeg 7/25/14 9:00 PM
Brt Columbia
Ottawa 7/26/14 6:00 PM
Hamilton
Toronto 7/26/14 9:00 PM
Saskatchewan
Winnipeg 7/31/14 6:00 PM
Hamilton
Toronto 8/1/14 6:00 PM
Montreal
Brt Columbia 8/1/14 9:00 PM
Calgary
Saskatchewan 8/2/14 6:00 PM
Ottawa
New York 9:00 PM
Seattle
Phoenix 9:30 PM
Los Angeles
Connect with twitterConnect with facebookConnect with Google+Connect with PinterestConnect with PinterestConnect with RssfeedConnect with email newsletters

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

question of the day

Poll: Should the lake where the albino muskie was caught remain a mystery?

Weekly Question

ADVERTISEMENT

 
Close