Andersen Promotions takes over license and operating rights from IndyCar for Indy Lights

  • Article by: JENNA FRYER , AP Auto Racing Writer
  • Updated: July 12, 2013 - 4:10 PM

TORONTO — IndyCar has given an outside organization the rights to operate its Indy Lights feeder series beginning in 2014.

The multi-year agreement announced Friday with Andersen Promotions gives the company all three rings in the "Mazda Road to Indy" ladder system. Andersen already owns and operates USF2000 and Star Mazda series.

"This is a positive move for our sport," said IndyCar President of competition Derrick Walker. "A strong and relevant training system is important to develop the next generation of IndyCar drivers."

The ladder system provides training for drivers and teams trying to make it to the IndyCar Series and Walker said tying the final step to the first two through Andersen will position Lights for faster growth and consistency among the three ladder divisions.

Andersen will direct on-track activity while using IndyCar personnel, and will be the primary contact for business, marketing and promotional operations.

Indy Lights is expected to run up to 12 races a year, with 10 as companions to IndyCar.

IndyCar will work with its television partners on broadcast continuity and will continue to support the scholarship for the Lights champion to move up to IndyCar.

One of the biggest challenges will be increasing car counts in the Lights series, which had just eight drivers run the last three events. The May race at Indianapolis had a season-high 11 drivers in the field. It's a far cry from the heyday of the series that produced many of today's current IndyCar drivers.

"I think it's tough seeing it at Pocono when there's eight cars running around a two-and-a-half mile circuit, they were separated by 20 or 15 seconds," said 2000 Lights champion Scott Dixon. "Back a while ago when we raced in that series, it was very competitive. You had full fields of 25-odd cars, sometimes more. It's a great feeder series. Hopefully they run it strong."

Dan Andersen, owner and CEO of Andersen Promotions, admitted there are several challenges facing the series and increasing participation.

"Some people think it's purely a cost challenge, we need to reduce costs," Andersen said. "But I actually don't think that's the major issue. I think the cost is not far off where it should be for a proper development step.

"The most important thing we need to do is regain the interest in the ladder, and we need to do that via changes to the car, changes to the way we produce the whole series — mainly PR and marketing worldwide."

Andersen said manufacturers Mazda and Honda both have interest in supporting the series from a sponsorship aspect — an important development if Lights can secure an engine partner. He's also eyeing a new car for the series by 2015, which could make next season the most challenging for Indy Lights.

"Implementing a new car may take more than a one year to fully do," Andersen said. "As we have ideas in mind that the current car will not be run as is for next year, but it will likely be run in some form with some updates to it. The new car will encourage a lot of participation in 2015. I'd like to see us at 15 cars or more for next year. I'd like to see us at 20 cars or more the year after that.

"I think it's totally doable. If we enlist another four to six team owners, we've solved our problem."

  • get related content delivered to your inbox

  • manage my email subscriptions

ADVERTISEMENT

Team Irvin 32 FINAL
Team Carter 28
Miami 96 FINAL
Chicago 84
Oklahoma City 98 FINAL
Cleveland 108
Dallas 106 FINAL
New Orleans 109
Indiana 106 FINAL
Orlando 99
LA Clippers 120 FINAL
Phoenix 100
Minnesota 100 FINAL
Atlanta 112
Detroit 110 FINAL
Toronto 114
Milwaukee 95 FINAL
San Antonio 101
Boston 111 FINAL
Golden State 114
Washington 117 FINAL
Denver 115
Houston 99 FINAL
LA Lakers 87
Team Toews 17 FINAL
Team Foligno 12
South Florida 53 FINAL
Connecticut 66
Boston College 64 FINAL
Georgia Tech 62
Virginia 50 FINAL
Virginia Tech 47
Indiana 70 FINAL
Ohio State 82
Stony Brook 61 FINAL
Binghamton 54
Cincinnati 56 FINAL
UCF 46
Maine 70 FINAL
Hartford 61
Monmouth 64 FINAL
Manhattan 71
Fairfield 67 FINAL
Marist 73
Rowan 48 FINAL
Princeton 96
St Bonaventure 48 FINAL
Rhode Island 53
Duke 77 FINAL
St Johns 68
Saint Peters 69 FINAL
Siena 55
Drake 40 FINAL
Wichita State 74
Vermont 61 FINAL
UMass Lowell 50
Seton Hall 57 FINAL
Butler 77
NJIT 72 FINAL
South Alabama 55
Northern Iowa 54 FINAL
Illinois State 53
Louisville 80 FINAL
Pittsburgh 68
UMBC 55 FINAL
Albany 69
Niagara 64 FINAL
Iona 87
Notre Dame 81 FINAL
NC State 78
Belmont 63 FINAL
Tennessee St 55
Creighton 50 FINAL
Villanova 71
Northwestern 67 FINAL
Maryland 68
Washington 56 FINAL
Utah 77
Senior-North 34 FINAL
Senior-South 13
Seton Hall 99 FINAL
Georgetown 85
St Johns 69 FINAL
Villanova 81
Arkansas 58 FINAL
Florida 72
Maine 56 FINAL
UMBC 42
Vanderbilt 55 FINAL
Alabama 52
Lafayette 60 FINAL
Lehigh 65
UCF 61 FINAL
SMU 57
Utah 51 FINAL
Washington 63
James Madison 73 FINAL
Coll of Charleston 53
Delaware 56 FINAL
Drexel 61
Hofstra 56 FINAL
William & Mary 57
Hartford 58 FINAL
Albany 82
Binghamton 54 FINAL
Stony Brook 67
Towson 63 FINAL
UNC-Wilmington 71
Wake Forest 80 FINAL
(17) Florida State 110
Georgia Tech 68 FINAL
Virginia 62
(22) Georgia 51 FINAL
(5) Tennessee 59
Drake 79 FINAL
Evansville 62
Iona 80 FINAL
Canisius 62
Fairfield 33 FINAL
Monmouth 59
Northwestern 75 FINAL
Penn State 76
Wisconsin 71 FINAL
Michigan State 77
Ohio State 79 FINAL
Purdue 71
Northern Iowa 57 FINAL
Indiana State 55
Butler 58 FINAL
Xavier 54
Creighton 93 FINAL
Marquette 75
Providence 42 FINAL
DePaul 90
Northeastern 77 FINAL
Elon 80
(2) Connecticut 96 FINAL
Cincinnati 31
Oregon 78 FINAL
Arizona 81
Bradley 46 FINAL
Loyola-Chicago 45
NC State 49 FINAL
(23) Syracuse 66
(7) Maryland 84 FINAL
Indiana 74
Illinois State 35 FINAL
Missouri State 58
Colorado 68 FINAL
Washington St 73
Tulane 45 FINAL
South Florida 64
(14) Kentucky 83 FINAL
Missouri 69
(9) Oregon State 68 FINAL
(13) Arizona State 57
Vermont 63 FINAL
UMass Lowell 72
Iowa State 58 FINAL
(8) Texas 57
Southern Ill 61 FINAL
Wichita State 80
(15) Duke 74 FINAL
(12) North Carolina 67
Miami-Florida 55 FINAL
(4) Louisville 68
(21) Minnesota 61 FINAL
(25) Rutgers 66
California 72 FINAL
UCLA 57
(11) Stanford 71 FINAL
USC 60
Connect with twitterConnect with facebookConnect with Google+Connect with PinterestConnect with PinterestConnect with RssfeedConnect with email newsletters

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

 
Close