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Continued: Daytona reinforces cross-over gates, readies for groundbreaking on remodel

  • Article by: MARK LONG , AP Sports Writer
  • Last update: July 4, 2013 - 5:25 PM

The project also includes the removal of backstretch grandstands while wider and more comfortable seating will be installed throughout the frontstretch. When the project is complete, Daytona will have reduced its capacity by 46,000 seats to 101,000.

Reducing capacity has become a trend in NASCAR.

International Speedway Corp. announced Wednesday that it will continue decreasing seating capacity at its racetracks to create more ticket demand.

ISC will target seating that doesn't include sightlines to pit road and the opportunity for fans to take advantage of prerace events and track amenities.

"There is simply too many seats in inventory at several facilities in our portfolio," ISC President John Saunders said during a conference call to announce ISC's second-quarter earnings. "The seats that we have today don't necessarily offer or project the best experience for our fans. ... An engaged customer, one who understands the sport and has a good at-track experience, is more likely to return."

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