At Ohio State, another Big Ten school with a high-profile marketing brand, Nike does not pay the school a set annual payment. Instead, the company pays 12.5 percent of the net sales of Nike’s exclusive licensed products to the university.
At Goldy’s Locker Room, a souvenir store located inside TCF Bank Stadium, store manager Shawn Gregory said that having an exclusive contract with the school helps Nike rise above the many other companies that sell Gophers-related clothing.
“I think there’s a percentage of people that want to wear what the team is wearing,” Gregory said. “I know the Nike hat that Coach Kill wore, [we] sold a lot of those.”
Inside the store, an orange Nike swoosh hung above a sign that read: “Take an additional 20% off sale Gopher football jerseys.” Nearby, a Gophers maroon hooded sweatshirt with a Nike logo sold for $65.
Gophers softball coach Jessica Allister said her team, despite the Nike contract, uses Wilson and DeMarini gloves and bats.
She said she has played and coached at Minnesota, Stanford, Georgia and Oregon — and has worn Nike apparel at every school.
“I’ve been wearing Nike for a very, very long time,” Allister said.