Football's still a tough sell at U

  • Article by: MIKE KASZUBA , Star Tribune
  • Updated: August 16, 2012 - 3:47 PM

An on-campus stadium hasn't sparked student interest in season tickets.

Three years after opening a new football stadium, the University of Minnesota is scrambling to get students -- and fans in general -- interested in going to the games.

Student season-ticket sales have steadily dropped from 10,000 in the first year at the 50,800-seat TCF Bank Stadium, to 7,800 the second year to less than 6,000 last year. Now, with the team's first home game on Sept. 8 less than a month away, roughly 2,000 student season tickets have been sold for the $288 million on-campus stadium that was seen as a key to rekindling passion and attendance after almost three decades in the Metrodome.

"We lose a lot, so there's not really a reason to go to a game," Jessica Shudy, a sophomore from Minneapolis, said as she sat in the school's student union. She said she thinks she went to three games a year ago -- she can't recall, exactly -- and is not sure she will go to any this year. "It was pretty bad," she said of watching the team last year. Among her friends, she added, the football team is "not really a big thing."

With student support for football at other Big Ten schools forming a stark contrast, the trend in Minnesota is troubling. The University of Michigan has sold 21,715 student season tickets so far this year, and the University of Wisconsin sold its 13,119 student season-ticket allotment in just 30 minutes.

Gophers officials insist they are holding onto fans, and that 90 percent of all season ticket holders at TCF Bank Stadium have re-upped for this year. But average football attendance at the new stadium has declined from nearly 51,000 fans a game in the first year of 2009 to 47,714 fans a year ago.

"We've dipped a bit," Norwood Teague, Minnesota's new athletic director, acknowledged in a speech on campus last week.

With Teague wanting a major upgrade in athletic facilities at the Twin Cities campus, the revenue loss associated with the lack of fans in the stands for football looms as a potential roadblock. Even as Teague talked last week of building new facilities for several sports -- "we are behind" compared to other schools, he said during a lunchtime speech -- a man in the audience stood up and told him it was "disappointing" to see the "student section half-filled" for football games.

School officials, with Teague looking over their shoulder, are racing to reverse the trend.

Reaching out to students

A new marketing plan will include a video of quarterback MarQueis Gray that will be e-mailed to the school's 40,000 students, and linebacker Keanon Cooper stood at a season-ticket signup table on campus on several occasions during the summer. The message to students will come in a variety of others ways -- from inserting fliers in napkin holders in school dining halls, making pleas to parents and having Teague ride through campus in a golf cart giving away free tickets.

The school, however, has already tried to entice students with free tickets, and last year Gophers football coach Jerry Kill also rode through campus in a golf cart with tickets.

Kyle Severson, a junior, said he bought a student season ticket during his freshman year, but he decided not to last year to save money -- student season tickets for seven home games this year are $84. He said he again plans to skip buying season tickets this year. "It'd be helpful if they won more often," said Severson, as he sat reading a book outside on campus.

But a winning football team, he added, is "not all that makes up a good school. It's not necessary to make it a good school."

The appears to be more passion for football on other Big Ten campuses. Even at Indiana, which like Minnesota last claimed a share of a Big Ten football title in 1967, the school has so far sold 12,315 student season tickets for 2012. Indiana's football stadium, with 52,929 seats, is roughly the size of TCF Bank Stadium.

Ohio State, which is not bowl-eligible this year because of penalties for NCAA infractions, has sold more than 26,000 full and partial student season tickets. At Iowa, students have so far bought 9,700 season tickets and Mike Osmundson, Hawkeyes assistant ticket manager, said he is confident the 10,500 student season-ticket allotment will be gone when classes start next week.

"For the past five or six years, we've sold out of our student tickets, and we anticipate getting there" again, Osmundson said.

Still expecting a bump

Jason LaFrenz, the Gophers assistant athletic director, said the school still hopes to sell 8,000 student season tickets this year, believing the current total will rise when students return to class.

"Other than that first year in TCF Bank Stadium, we've traditionally sold the majority of our students tickets in the 10 days before the first home game," he said. "That's when we sell all of our tikets."

Bob Hughes, president of the University of Minnesota's Goal Line football booster club, said the school has yet to recover from the loss of student support that came from playing nearly three decades at the Metrodome in downtown Minneapolis.

"This whole generation of students now at the University of Minnesota, they didn't grow up with that college [on-campus] football experience," he said. "We lost a lot with the Metrodome."

But Hughes, despite the sagging numbers, is optimistic. "I easily see seven victories this year," he said. "I've never been so excited in my life."

Teague said he is confident the season-ticket sale tide can be turned, and that the problems will not impact his push for updated athletic facilities. "Part of it is winning," Teague said of what will get more fans at the games. "But I do think that you have to have quite a bit of promotional strategy.

"We're doing a lot. We just got to keep doing it, and stay persistent."

Melissa Cassel, a sophomore at the school, is an example of the ambivalence the school is fighting. Cassel said she went to "quite a few" games as a freshman, and this year will be at some games as part of a group fundraising effort. But she doubted she would be buying tickets because "it's expensive, and I'm really not much of a football fan."

She appears to have plenty of company in that regard.

  • get related content delivered to your inbox

  • manage my email subscriptions

ADVERTISEMENT

Kansas City 4 Top 7th Inning
San Francisco 7
Detroit 10/26/14 8:30 AM
Atlanta
Buffalo 10/26/14 12:00 PM
NY Jets
St. Louis 10/26/14 12:00 PM
Kansas City
Houston 10/26/14 12:00 PM
Tennessee
Minnesota 10/26/14 12:00 PM
Tampa Bay
Seattle 10/26/14 12:00 PM
Carolina
Baltimore 10/26/14 12:00 PM
Cincinnati
Miami 10/26/14 12:00 PM
Jacksonville
Chicago 10/26/14 12:00 PM
New England
Philadelphia 10/26/14 3:05 PM
Arizona
Oakland 10/26/14 3:25 PM
Cleveland
Indianapolis 10/26/14 3:25 PM
Pittsburgh
Green Bay 10/26/14 7:30 PM
New Orleans
Washington 10/27/14 7:30 PM
Dallas
New Orleans 10/30/14 7:25 PM
Carolina
Buffalo 2 FINAL
San Jose 1
Boston 4 FINAL
Toronto 1
NY Rangers 1 FINAL
Montreal 3
New Jersey 3 FINAL(OT)
Ottawa 2
Dallas 5 FINAL
NY Islanders 7
Detroit 2 FINAL
Philadelphia 4
Chicago 2 FINAL
St. Louis 3
Pittsburgh 3 FINAL
Nashville 0
Tampa Bay 2 FINAL
Minnesota 7
Florida 1 3rd Prd 11:34
Arizona 0
Washington 2 2nd Prd 14:19
Calgary 1
So Florida 17 FINAL
Cincinnati 34
Troy 13 FINAL
South Alabama 27
BYU 30 FINAL
Boise State 55
(6) Oregon 59 FINAL
California 41
North Texas 21 FINAL
Rice 41
UAB 17 FINAL
Arkansas 45
Rutgers 24 FINAL
(16) Nebraska 42
Maryland 7 FINAL
Wisconsin 52
Texas 0 FINAL
(11) Kansas State 23
Minnesota 24 FINAL
Illinois 28
Memphis 48 FINAL
SMU 10
North Carolina 28 FINAL
Virginia 27
San Jose St 31 FINAL
Navy 41
Northern Ill 28 FINAL
Eastern Mich 17
(25) UCLA 40 FINAL
Colorado 37
Akron 21 FINAL
Ball State 35
Massachusetts 35 FINAL
Toledo 42
Ohio U 21 FINAL
Western Mich 42
Ga Southern 69 FINAL
Georgia State 31
Kent State 3 FINAL
Miami-Ohio 10
Oregon State 14 FINAL
Stanford 38
Fla Atlantic 16 FINAL
(23) Marshall 35
Louisiana Tech 31 FINAL
Southern Miss 20
(1) Miss State 45 FINAL
Kentucky 31
Georgia Tech 56 FINAL
Pittsburgh 28
(22) West Virginia 34 FINAL
Oklahoma State 10
Texas Tech 27 FINAL
(10) TCU 82
Michigan 11 FINAL
(8) Michigan State 35
Boston College 23 FINAL
Wake Forest 17
Central Mich 20 FINAL
Buffalo 14
Vanderbilt 14 FINAL
Missouri 24
Old Dominion 51 FINAL
Western Ky 66
UNLV 20 FINAL
Utah State 34
Temple 14 FINAL
UCF 34
(15) Arizona 59 FINAL
Washington St 37
Texas-El Paso 34 FINAL
TX-San Antonio 0
Wyoming 31 FINAL
Colorado State 45
Syracuse 6 FINAL
(21) Clemson 16
Texas State 22 FINAL
ULM 18
(3) Ole Miss 7 FINAL
(24) LSU 10
(4) Alabama 34 FINAL
Tennessee 20
So Carolina 35 FINAL
(5) Auburn 42
(13) Ohio State 17 4th Qtr 5:27
Penn State 14
(20) USC 7 2nd Qtr 5:19
(19) Utah 7
(14) Arizona State 0 1st Qtr 6:26
Washington 0
Nevada 10:59 PM
Hawaii
(2) Florida State 10/30/14 6:30 PM
Louisville
Troy 10/30/14 6:30 PM
Ga Southern
Cincinnati 10/31/14 7:00 PM
Tulane
Tulsa 10/31/14 7:00 PM
Memphis
Purdue 11/1/14 2:00 AM
(16) Nebraska
(17) Oklahoma 11/1/14 2:00 AM
Iowa State
Oklahoma State 11/1/14 2:00 AM
(11) Kansas State
(10) TCU 11/1/14 2:00 AM
(22) West Virginia
Texas 11/1/14 2:00 AM
Texas Tech
Northwestern 11/1/14 2:00 AM
Iowa
Maryland 11/1/14 2:00 AM
Penn State
Air Force 11/1/14 10:30 AM
Army
ULM 11/1/14 11:00 AM
Texas A&M
Duke 11/1/14 11:00 AM
Pittsburgh
Wisconsin 11/1/14 11:00 AM
Rutgers
Rice 11/1/14 11:00 AM
FIU
(18) East Carolina 11/1/14 11:00 AM
Temple
UCF 11/1/14 11:00 AM
Connecticut
Boston College 11/1/14 11:30 AM
Virginia Tech
North Carolina 11/1/14 11:30 AM
Miami-Florida
Washington 11/1/14 12:00 PM
Colorado
Central Mich 11/1/14 12:00 PM
Eastern Mich
Western Mich 11/1/14 1:30 PM
Miami-Ohio
Western Ky 11/1/14 2:00 PM
Louisiana Tech
NC State 11/1/14 2:00 PM
Syracuse
Texas State 11/1/14 2:00 PM
New Mexico St
Virginia 11/1/14 2:30 PM
Georgia Tech
BYU 11/1/14 2:30 PM
Middle Tennessee
Indiana 11/1/14 2:30 PM
Michigan
Florida 11/1/14 2:30 PM
(9) Georgia
Georgia State 11/1/14 2:30 PM
Appalachian St
Kentucky 11/1/14 3:00 PM
Missouri
Kansas 11/1/14 3:00 PM
(12) Baylor
Houston 11/1/14 3:00 PM
So Florida
(20) USC 11/1/14 3:30 PM
Washington St
Arkansas State 11/1/14 4:00 PM
Idaho
South Alabama 11/1/14 4:00 PM
Louisiana
New Mexico 11/1/14 4:30 PM
UNLV
UAB 11/1/14 6:00 PM
Fla Atlantic
(5) Auburn 11/1/14 6:00 PM
(3) Ole Miss
Arkansas 11/1/14 6:00 PM
(1) Miss State
Old Dominion 11/1/14 6:00 PM
Vanderbilt
Colorado State 11/1/14 6:00 PM
San Jose St
Stanford 11/1/14 6:30 PM
(6) Oregon
Tennessee 11/1/14 6:30 PM
So Carolina
Southern Miss 11/1/14 7:00 PM
Texas-El Paso
(7) Notre Dame 11/1/14 7:00 PM
Navy
Illinois 11/1/14 7:00 PM
(13) Ohio State
(15) Arizona 11/1/14 9:30 PM
(25) UCLA
California 11/1/14 9:30 PM
Oregon State
San Diego St 11/1/14 9:30 PM
Nevada
Wyoming 11/1/14 9:45 PM
Fresno State
(19) Utah 11/1/14 10:00 PM
(14) Arizona State
Utah State 11/1/14 10:00 PM
Hawaii
Los Angeles 0 FINAL
Seattle 2
D.C. 1 FINAL
Montreal 1
Toronto FC 0 FINAL
New England 1
Portland 2 FINAL
FC Dallas 0
Colorado 0 2nd Half
Vancouver FC 0
Montreal 23 FINAL
Ottawa 17
Saskatchewan 27 FINAL
Calgary 40
Hamilton 24 FINAL
Toronto 26
Brt Columbia 28 FINAL
Winnipeg 23
Hamilton 10/31/14 6:30 PM
Ottawa
Winnipeg 11/1/14 3:00 PM
Calgary
Brt Columbia 11/1/14 6:00 PM
Edmonton
Toronto 11/2/14 11:00 AM
Montreal
Connect with twitterConnect with facebookConnect with Google+Connect with PinterestConnect with PinterestConnect with RssfeedConnect with email newsletters

ADVERTISEMENT

Date/Opponent Time W L Score
2014 season     
Aug 28 - vs. E. Illinois 6 pmX42-20
Sep 6 - vs. M. Tennessee St. 2:30 pmX35-24
Sep 13 - at TCU 3 pmX30-7
Sep 20 - vs. San Jose St. 3 p.m.X24-7
Sep 27 - at Michigan 2:30 pmX30-14
Oct 11 - vs. Northwestern 11 amX24-17
Oct 18 - vs. Purdue 11 amX39-38
Oct 25 - at Illinois 11 amX28-24
Nov 8 - vs. Iowa TBA
Nov 15 - vs. Ohio State TBA
Nov 22 - at Nebraska TBA
Nov 29 - at Wisconsin TBA

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

question of the day

Poll: Who wins and loses in football this weekend?

Weekly Question

ADVERTISEMENT

 
Close