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Towns stars in Gatorade 'Burn it to Earn it' digital campaign

Karl-Anthony Towns intends to make you earn your next Gatorade. The Timberwolves' reigning Rookie of the Year stars in Gatorade's new digital "Burn it to Earn it” campaign that tackles sugar concerns.

Towns, NFL star J.J. Watt, MLB standout Bryce Harper and soccer superstar James Rodriguez surprise and challenge everyday people in the ads to sweat if they plan to drink the sugary sports drink.  

Each professional athlete filmed several versions of the commercial. Towns’ lineup includes dunking, defense and jumping.

Towns emerges from the back of a moving truck with ESPN broadcaster J.A. Adande and comedian/actor Rick Ingraham as his announcers. The pair spots the target and Towns quickly moves onto the scene to put the individual to work.

In the dunk contest, Ingraham spots “a tiny sweat-less man who has yet to earn his Gatorade.” Towns then makes the average Joe look bad while throwing down dunks.

In the “D Up” commercial Adande says “Karl-Anthony Towns might have something to say” about the individual's lack of sweat. Towns says “I’m going to make you earn that sugar in that Gatorade. … You’re in Towns’ town now. Better pay your taxes."

In “Jump Ball” Adande spotlights “a very controversial play there by the unsweaty woman there with that Gatorade.” Ingraham says “If you don’t sweat it, you don’t get it.” Towns taunts her by holding the Gatorade high above his head telling her “gotta earn that sugar.”

The Gatorade spot is the latest in a string of new sponsorships for Towns. He was on the cover of the NBA2K17 video game, appeared in a DraftKings package on video games, and promoted the new Call of Duty video game. He signed with Nike after being drafted No. 1 overall in 2015.

Towns also appeared on the cover of this month’s Slam Magazine. Check out the funny Gatorade commercials below. 

Twins president uses expletive to describe team at environmental meeting

Twins president Dave St. Peter hit a home run as the featured speaker for the environmental nonprofit Great River Greening’s annual breakfast Wednesday morning at the University of Minnesota.

In the process, he dropped an expletive when talking about his team, which is two games away from setting a franchise record for losses in a season.

St. Peter had a solid story to tell about the teams environmental record at its Target Field facility. Target Field received certification known as LEED (Leadership in Energy & Environmental Design) when it was built and then was a major league leader again by getting getting LEED certified for operation and maintenance. St. Peter touched on the team’s rainwater capture system developed with Pentair and progress toward its goal of recycling or composting all of the waste generated by operations and the team’s fans.

He told the audience about the strong business case to be made for these investments, too, how reducing waste and conserving water and electric power meets the expectations of the team’s younger fans in particular. St. Peter also talked about the catalytic effect of Target Field has had on the neighborhood around the ballpark in the North Loop neighborhood.

It's now a booming area of offices and apartments that includes the gleaming, two-year-old Target Field Station transit project behind the left-field corner that the team helped bring to fruition.

But St. Peter was blunt when he compared those successes to the team's failures on the field, making no excuses for a team that has lost 101 games, the worst record in baseball..

“Where we screwed up,” he said, “is having a shitty baseball team.”

The audience appreciated this line, which was greeted with laughter and head nods by the 300 or so people in attendance.

TV Listings

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