More than 22 million viewers watched the Cowboys hold off the Vikings, 17-15, Thursday at U.S. Bank Stadium, making it the most-watched Thursday Night Football game in NFL history.
The total audience delivery across all platforms, including Twitter, was 22.2 million, according to Fast National data released Friday. In the 56 major markets, the overnight average rating was 14.1 and in the Twin Cities 36.8.
NBC’s broadcast of the game averaged 21.8 million TV-only viewers, which is also the best ever for Thursday Night Football. The viewership on NBC and the NFL Network peaked at 23.5 million from 9:45 to 10 p.m.
The average minute audience for last night’s live stream on Twitter, NBC Sports and NFL Digital set another record of 479,000. More than 89 million live minutes of the game were streamed, up 50 percent from the New Orleans-Carolina game Nov. 17.
Twitter reached 3.5 million combined viewers worldwide during the pregame and game action for a minimum of three seconds with the video being 100 percent in view. Twitter set a new record of 2.9 million viewers reached during the game.
The previous most-watched Thursday game averaged 21.1 million viewers when the Peyton Manning-led Denver Broncos beat Kansas City on Sept. 17, 2015.
The Vikings-Cowboys scored a 37.3 rating in the Dallas-Fort Worth area. That translates to just over 1 million homes, making it the most-viewed game in the market this season.
Minneapolis-St. Paul had was a close second among major markets with its 36.8 rating, followed by San Antonio (26.5), Austin (23.7) and Albuquerque (22.6).