TCF Bank Stadium

Stadium will lift U revenue, but booze ban cuts the gain

  • Article by: CHIP SCOGGINS , Star Tribune
  • Updated: March 23, 2011 - 4:29 PM

The U expected an annual revenue boost of $2.5 million from TCF Bank Stadium. However, going alcohol-free could trim $1 million from the total.

From the very beginning when he learned a new on-campus football stadium would become a reality, Gophers athletic director Joel Maturi has been mindful of his message.

Specifically, he says he never has guaranteed more victories, only a better game-day experience with the opening of TCF Bank Stadium. The game-day experience should boost the university's bottom line, although the controversial ban on alcohol and the slumping economy will significantly impact annual revenues.

In preparing their budget for the fiscal year, athletic department officials estimated in May that the move from the Metrodome to TCF Bank Stadium will generate about $2.5 million annually in additional revenue. However, that estimate came before the Legislature forced the university to make an all-or-nothing decision on alcohol sales.

The school chose to go alcohol-free, a decision that will cost the university at least $1 million annually and potentially more depending on fan fallout. The ban will extend this season to the clubrooms and suites at Williams and Mariucci arenas, which had been serving alcohol in those areas.

"There's really impact at three venues, and we haven't been able to quantify that,'' said Liz Eull, a senior associate athletic director in charge of the department's finances.

From a purely business standpoint, however, being back on campus still is better financially than in the Metrodome. But the alcohol issue put a dent in expectations and left Maturi with a significant hole in his budget. Eull said that her May budget took into account the economy, which school officials believe is the main reason that suites and indoor club seating failed to sell out.

Eull said her May budget forecast no additional sales in either area. However, since the alcohol ban, two of the sold suites were dropped, leaving the school with only 28 of its 37 suites sold. A small number of indoor club seats also were lost after the alcohol ban.

"We submitted a budget expecting we're going to have $1 million more," Maturi said. "We have a challenge. We're either going to have to raise more money or be careful how we spend or [get] a one-time assistance from campus or whatever. We have to account for that $1 million, which we have not yet done. ... I think in the end it was an easy decision [to eliminate alcohol], but it's going to be a costly one."

As a tenant of the Metrodome, the Gophers historically ranked near the bottom of the Big Ten in football revenue, well behind border rivals Iowa and Wisconsin. Maturi's hope is that the new stadium will enable the Gophers to move to the middle of the conference in football revenue.

In its budget, the athletic department estimated the stadium will generate about $7.7 million through premium (suites, loge boxes and club seats) and preferred seating. In all, the school projects total annual stadium revenues of $19.16 million. However, that does not account for any loss of revenue stemming from the alcohol ban, including a 10 percent price reduction for premium seats.

Annual expenses for TCF Bank Stadium will be $6.97 million, which is about $825,000 more than early projections. Eull said the increase primarily comes from game-day operations and stadium operations, which will cost $4.6 million combined annually.

"[The increase] is mostly security," Eull said. "The stadium -- at least for the foreseeable future --is going to have that 24/7 security, and that doesn't come cheap."

Even with that expense and factoring in the loss of $1 million because of the loss of alcohol sales, the stadium's operating income is projected at $11.2 million compared with roughly $9.7 in the final season at the Metrodome.

"My hope is that people ... will walk out of the stadium with a win, No. 1," Maturi said. "But if not a win, they're saying, 'I really enjoyed today. Minnesota is doing it right. They did this right.' That they have confidence in you and that we spent the money well."

  • about this series

  • The Gophers return to campus with the opening of their new football stadium.


New England 2/1/15 5:30 PM
Milwaukee 6:00 PM
New York 6:00 PM
Denver 7:00 PM
Chicago 9:30 PM
LA Lakers
Montreal 6:00 PM
NY Rangers
Winnipeg 6:00 PM
Boston 6:00 PM
NY Islanders
Arizona 6:30 PM
Dallas 6:30 PM
Detroit 6:30 PM
Tampa Bay
Columbus 6:30 PM
Nashville 7:00 PM
St. Louis
Minnesota 8:00 PM
Buffalo 8:30 PM
Anaheim 9:00 PM
San Jose
DePaul 72 FINAL
Providence 83
Michigan State 14 1st Half 14:34
Rutgers 8
Boston Univ 6:00 PM
Fla Atlantic 6:00 PM
Youngstown St 6:00 PM
East Tenn St 6:00 PM
Saint Louis 6:00 PM
George Mason
USC Upstate 6:00 PM
High Point 6:00 PM
Central Conn St 6:00 PM
Long Island
Western Ky 6:00 PM
Louisiana Tech
Dayton 6:00 PM
Chattanooga 6:00 PM
Wofford 6:00 PM
UNC Greensboro
Maryland 6:00 PM
Ohio State
FIU 6:00 PM
Old Dominion
Fair-Dickinson 6:00 PM
Robert Morris
Mount St Marys 6:00 PM
St Francis-NY
Bryant 6:00 PM
St Francis-PA
Northern Ky 6:00 PM
Coll of Charleston 6:00 PM
Western Carolina 6:00 PM
Va Military
Sacred Heart 6:00 PM
Lipscomb 6:00 PM
Fla Gulf Coast
Kennesaw St 6:00 PM
North Florida
Appalachian St 6:30 PM
Ga Southern
Holy Cross 6:30 PM
Eastern Ill 6:30 PM
UT Martin
Jacksonville St 7:00 PM
Connecticut 7:00 PM
Rider 7:00 PM
Saint Peters
SIU Edwardsville 7:00 PM
SE Missouri St
Marshall 7:00 PM
Southern Miss
Tenn Tech 7:00 PM
Tennessee St
Middle Tennessee 7:00 PM
TX-San Antonio
Ill-Chicago 7:00 PM
Weber State 7:00 PM
North Dakota
Denver 7:00 PM
North Dakota St
IUPU-Ft Wayne 7:00 PM
South Dakota
Louisiana 7:05 PM
South Alabama
Georgia State 7:15 PM
Ark-Little Rock 7:30 PM
Arkansas State
ULM 7:30 PM
Portland 8:00 PM
Kentucky 8:00 PM
Eastern Ky 8:00 PM
Murray State
UAB 8:00 PM
Texas-El Paso
Idaho State 8:00 PM
Northern Colorado
UMKC 8:00 PM
Grand Canyon
Chicago State 8:05 PM
Utah Valley U
Colorado 8:30 PM
Cal Poly 9:00 PM
UC Irvine
Hawaii 9:00 PM
Pepperdine 9:00 PM
Santa Clara 9:00 PM
San Diego
Utah 9:00 PM
UC Santa Barbara 9:00 PM
UC Davis
Montana 9:05 PM
Portland State
Montana State 9:05 PM
Sacramento St
Long Beach State 9:30 PM
Cal State Fullerton
Loyola Marymount 9:30 PM
St Marys-CA
San Francisco 10:00 PM
California 10:00 PM
Washington St
Louisiana 47 FINAL
South Alabama 57
Saint Josephs 51 FINAL
Saint Louis 52
Appalachian St 37 2nd Half 14:39
Georgia Southern 40
Niagara 20 2nd Half 19:49
Saint Peters 17
Old Dominion 12 1st Half 11:27
FIU 17
Southern Miss 12 1st Half 15:16
Marshall 10
Georgia State 2 1st Half 15:52
TX-Arlington 4
Ark-Little Rock 0 1st Half 18:40
Arkansas State 0
ULM 5:15 PM
Pittsburgh 5:30 PM
(17) Duke
(6) Tennessee 6:00 PM
(10) Kentucky
(24) Oklahoma 6:00 PM
(14) Texas
Nebraska Omaha 6:00 PM
IUPU-Ft Wayne
UC-Riverside 6:00 PM
Army 6:00 PM
Boston U
New Orleans 6:00 PM
Charlotte 6:00 PM
Florida Atlantic
Towson 6:00 PM
Hofstra 6:00 PM
New Hampshire 6:00 PM
Albany 6:00 PM
Hartford 6:00 PM
Stony Brook
UNC-Wilmington 6:00 PM
William & Mary
Clemson 6:00 PM
Wake Forest
Alabama 6:00 PM
(1) South Carolina
(23) Syracuse 6:00 PM
(8) Louisville
Missouri 6:00 PM
Iona 6:00 PM
Manhattan 6:00 PM
NC State 6:00 PM
(4) Notre Dame 6:00 PM
Virginia Tech
(22) Rutgers 6:00 PM
(5) Maryland 6:00 PM
Milwaukee 6:00 PM
Cleveland State
Wright State 6:00 PM
Jacksonville 6:00 PM
USC Upstate
North Florida 6:00 PM
Kennesaw St
Stetson 6:00 PM
Northern Ky
Loyola-Maryland 6:05 PM
Holy Cross
Lamar 6:30 PM
Sam Houston St
Fla Gulf Coast 6:30 PM
Vanderbilt 7:00 PM
(18) Miss State
Western Ill
Abilene Christian 7:00 PM
Houston Baptist
Incarnate Word 7:00 PM
McNeese State 7:00 PM
SE Louisiana
Oral Roberts 7:00 PM
South Dakota St
Louisiana Tech 7:00 PM
Western Ky
TX-San Antonio 7:00 PM
Middle Tennessee
Texas-El Paso 7:00 PM
Auburn 7:00 PM
Grand Canyon 7:00 PM
Illinois 7:00 PM
(15) Nebraska
(20) Iowa 7:00 PM
Utah Valley U 7:05 PM
Chicago State
Green Bay 7:05 PM
Ole Miss 8:00 PM
Portland State 8:00 PM
Sacramento St 8:00 PM
Montana State
North Dakota 8:00 PM
Weber State
Ohio State 8:00 PM
Northern Colorado 8:00 PM
Idaho State
BYU 9:00 PM
San Francisco
St Marys-CA 9:00 PM
Loyola Marymount
Pacific 9:00 PM
Cal-Irvine 9:00 PM
UC Santa Barbara
San Diego 9:00 PM
Santa Clara
UC Davis 9:00 PM
Cal Poly
Long Beach St 10:59 PM


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