Golden State Warriors coach Steve Kerr's view is right that ESPN is nakedly grabbing for ratings by turning LaVar Ball into a constant story, but there is only one cure for this disease.
It's a cure I've taken myself.
Don't watch. Don't listen.
I'm not sick of LaVar Ball because I've listened to exactly one full interview involving him. That was enough. Now I flip the channel if he comes on.
Kerr is right to posit that our society values empty celebrity more than substance, but he also works for a league that plays 82 games.
The NBA plays 82 games because that's the best way for the league to maximize revenue.
The NBA manipulates its programming schedule to maximize profits.
That's what ESPN is doing.
And I treat both entertainment entities the same way. When I'm not interested, I don't watch.
JIM SOUHAN
