The list of sponsors and other entities distancing themselves from Adrian Peterson while he is embroiled in controversy and a legal battle has been been well-chronicled.

But there is new reporting suggesting the fallout could be even more far-reaching for the Vikings — and also the Ravens, who are going through their own massive controversy, of course, with Ray Rice.

Awful Announcing alerted us to a Hollywood Reporter story that indicates the number of brands that don't want to be associated with the Vikings or Ravens is larger than we might think. Per the story:

Multiple media buyers tell THR that clients have requested their ads not appear during games featuring the Ravens or Minnesota Vikings, the team of suspended running back Adrian Peterson (due in a Texas court Oct. 8 on a child abuse charge for whipping his 4-year-old son). CBS, which kicked off its $275 million Thursday Night Football package Sept. 11 with strong ratings for a Ravens game, had one sponsor ask to be removed from the broadcast and another request its ads shift, likely away from a discussion of the violence issue during CBS Sports' pregame report. CBS declined to identify the sponsors.

As Awful Announcing notes, this is problematic in short-term thinking, since these are only the "scandals of the moment." Will advertisers bounce from team to team, week to week?

But it's certainly also a problem for the Vikings and Ravens if their brands are considered so poisonous that an entity would still be comfortable with the NFL as a whole, but not those two organizations.