Bauer Hockey sues to get hockey private school to change name

  • Article by: DAVID LA VAQUE , Star Tribune
  • Updated: August 7, 2014 - 7:20 AM

A local up-start hockey training academy is attempting to take advantage of the Bauer name, according to a lawsuit filed by the hockey giant in U.S. District Court in Minneapolis.

Bauer Hockey, Inc., sued Bauer-Emerson Prep Academy on Tuesday, seeking to force the North St. Paul-based school to change its name to avoid “further damage” to “Bauer’s reputation and goodwill associated with” its trademark name. Bauer also seeks an undisclosed financial settlement.

Like its predecessor Achiever Academy, Bauer-Emerson is a hockey-intensive private school. Co-owners Greg Gartner and Tom Forsythe said the name was uniquely inspired; bauer, the German word for farmer, represents work ethic. Emerson is a nod to American essayist Ralph Waldo Emerson and the idea of “self reliance,” Gartner said.

Vermont-based Bauer Hockey sold $175 million in products the past fiscal year and holds a 53-percent worldwide market share. The Bauer trademark has been in use in the United States since the early 1970s. The company sent a cease-and-desist letter to Bauer-Emerson in July to stop using its name and claims in the suit that the school rejected its request.

“We received only one letter prior to the initiation of the lawsuit,” said Matthew Resch, general counsel for Ability Academic & Athletic LLC, which oversees Bauer-Emerson. “We didn’t reject the cease-and-desist letter. But we didn’t accept it, either. We requested a discussion.”

“Clearly, we’re disappointed,” Resch said Wednesday. “We’re in communication with Bauer hockey and we’re confident this matter will be resolved.”

Bauer-Emerson’s six Revolution teams will play Tier I hockey this season, competing against programs such as Shattuck-St. Mary’s of Faribault. The school did not apply for Minnesota State High School League membership after the tumultuous end to Achiever Academy’s 2013-14 season.

Questions about Achiever Academy’s compliance with high school league rules boiled over last February. At the root were concerns, shared in an unsigned e-mail sent to the league, that as many as six players did not meet residency requirements. In some cases, parents did not relocate to Minnesota when players moved here, the e-mail claimed. In others, in-state players transferred but no family move apparently took place, as required by league rules.

School officials withdrew their girls’ team just hours before the section championship game. A few days later, at least five boys’ hockey players from the school missed the section playoffs as a result of a school inquiry into their eligibility. The school, which had 71 students enrolled last year in grades seven through 12, did not disclose the exact nature of the eligibility questions.

  • get related content delivered to your inbox

  • manage my email subscriptions

ADVERTISEMENT

Los Angeles 7 Bottom 7th Inning
Chicago Cubs 3
Detroit 3 Top 9th Inning
Kansas City 2
Philadelphia 0 Top 1st Inning
Oakland 0
Toronto 0 Top 1st Inning
NY Yankees 0
Arizona - T. Cahill 3:10 PM
Colorado - E. Butler
Boston - R. De La Rosa 6:05 PM
Baltimore - C. Tillman
Milwaukee - M. Garza 6:05 PM
Pittsburgh - E. Volquez
Washington - J. Zimmermann 6:10 PM
Miami - J. Cosart
NY Mets - J. Niese 6:10 PM
Atlanta - M. Minor
Chicago WSox - H. Noesi 6:10 PM
Tampa Bay - C. Archer
Cleveland - T. House 6:10 PM
Minnesota - T. May
Seattle - C. Young 6:10 PM
Houston - D. Keuchel
Cincinnati - M. Leake 6:15 PM
St. Louis - M. Wacha
San Francisco - Y. Petit 7:40 PM
San Diego - A. Cashner
Texas - C. Lewis 8:05 PM
LA Angels - J. Weaver
San Diego 9/21/14 12:00 PM
Buffalo
Dallas 9/21/14 12:00 PM
St. Louis
Washington 9/21/14 12:00 PM
Philadelphia
Houston 9/21/14 12:00 PM
NY Giants
Minnesota 9/21/14 12:00 PM
New Orleans
Tennessee 9/21/14 12:00 PM
Cincinnati
Baltimore 9/21/14 12:00 PM
Cleveland
Green Bay 9/21/14 12:00 PM
Detroit
Indianapolis 9/21/14 12:00 PM
Jacksonville
Oakland 9/21/14 12:00 PM
New England
San Francisco 9/21/14 3:05 PM
Arizona
Denver 9/21/14 3:25 PM
Seattle
Kansas City 9/21/14 3:25 PM
Miami
Pittsburgh 9/21/14 7:30 PM
Carolina
Chicago 9/22/14 7:30 PM
NY Jets
NY Giants 9/25/14 7:25 PM
Washington
Connecticut 14 FINAL
So Florida 17
Old Dominion 45 FINAL
Rice 42
Troy 0 FINAL 0:00
(13) Georgia 66
Georgia Tech 27 FINAL
Virginia Tech 24
Eastern Mich 14 FINAL
(11) Michigan State 73
Iowa 24 FINAL
Pittsburgh 20
Bowling Green 17 FINAL
(19) Wisconsin 68
Maryland 34 FINAL
Syracuse 20
Tulane 13 4th Qtr 1:00
Duke 47
Marshall 31 3rd Qtr
Akron 3
Hawaii 9 3rd Qtr 9:38
Colorado 21
Louisville 0 Delayed 15:00
FIU 0
North Carolina 10 1st Qtr 5:25
East Carolina 7
Army 0 1st Qtr 1:30
Wake Forest 7
Virginia 7 1st Qtr 0:33
(21) BYU 3
(6) Texas A&M 10 1st Qtr 5:12
SMU 0
Rutgers 0 1st Qtr 5:00
Navy 7
Central Mich 0 1st Qtr 3:46
Kansas 7
Utah 3 1st Qtr 1:03
Michigan 3
Florida 7 1st Qtr 10:05
(3) Alabama 7
Fla Atlantic 0 1st Qtr 14:15
Wyoming 0
Indiana 0 1st Qtr 11:38
(18) Missouri 0
San Jose St 0 1st Qtr 12:31
Minnesota 3
Texas State 0 1st Qtr 14:44
Illinois 6
Massachusetts 0 1st Qtr 11:47
Penn State 0
Georgia State 5:00 PM
Washington
Appalachian St 6:00 PM
Southern Miss
Miss State 6:00 PM
(8) LSU
Northern Ill 6:00 PM
Arkansas
Middle Tennessee 6:00 PM
Memphis
Utah State 6:00 PM
Arkansas State
Miami-Ohio 6:00 PM
Cincinnati
Idaho 6:00 PM
Ohio U
Ball State 6:00 PM
Toledo
(14) So Carolina 6:30 PM
Vanderbilt
(4) Oklahoma 6:30 PM
West Virginia
Ga Southern 6:30 PM
South Alabama
UNLV 7:00 PM
Houston
(22) Clemson 7:00 PM
(1) Florida State
Miami-Florida 7:00 PM
(24) Nebraska
New Mexico 7:00 PM
New Mexico St
California 9:00 PM
Arizona
Louisiana 9:30 PM
Boise State
(2) Oregon 9:30 PM
Washington St
San Diego St 9:30 PM
Oregon State
Texas Tech 9/25/14 6:30 PM
(25) Oklahoma State
Appalachian St 9/25/14 6:30 PM
Ga Southern
(12) UCLA 9/25/14 9:00 PM
(15) Arizona State
Middle Tennessee 9/26/14 7:00 PM
Old Dominion
Fresno State 9/26/14 7:00 PM
New Mexico
(1) Florida State 9/27/14 2:00 AM
NC State
Duke 9/27/14 2:00 AM
Miami-Florida
North Carolina 9/27/14 2:00 AM
(22) Clemson
Texas-El Paso 9/27/14 11:00 AM
(20) Kansas State
Tennessee 9/27/14 11:00 AM
(13) Georgia
Vanderbilt 9/27/14 11:00 AM
Kentucky
Wyoming 9/27/14 11:00 AM
(11) Michigan State
Northwestern 9/27/14 11:00 AM
Penn State
TCU 9/27/14 11:00 AM
SMU
Iowa 9/27/14 11:00 AM
Purdue
Tulane 9/27/14 11:00 AM
Rutgers
So Florida 9/27/14 11:00 AM
(19) Wisconsin
Colorado State 9/27/14 11:30 AM
Boston College
Western Mich 9/27/14 11:30 AM
Virginia Tech
Maryland 9/27/14 12:30 PM
Indiana
Akron 9/27/14 12:30 PM
Pittsburgh
Bowling Green 9/27/14 2:00 PM
Massachusetts
Arkansas 9/27/14 2:30 PM
(6) Texas A&M
Kent State 9/27/14 2:30 PM
Virginia
Western Ky 9/27/14 2:30 PM
Navy
Minnesota 9/27/14 2:30 PM
Michigan
Wake Forest 9/27/14 2:30 PM
Louisville
FIU 9/27/14 2:30 PM
UAB
Miami-Ohio 9/27/14 2:30 PM
Buffalo
Colorado 9/27/14 3:00 PM
California
Louisiana Tech 9/27/14 3:00 PM
(5) Auburn
Texas 9/27/14 3:00 PM
Kansas
Temple 9/27/14 3:00 PM
Connecticut
(16) Stanford 9/27/14 3:15 PM
Washington
TX-San Antonio 9/27/14 4:00 PM
Fla Atlantic
South Alabama 9/27/14 4:00 PM
Idaho
Cincinnati 9/27/14 5:00 PM
(23) Ohio State
Rice 9/27/14 6:00 PM
Southern Miss
(18) Missouri 9/27/14 6:00 PM
(14) So Carolina
Boise State 9/27/14 6:00 PM
Air Force
Central Mich 9/27/14 6:00 PM
Toledo
Troy 9/27/14 6:00 PM
ULM
New Mexico St 9/27/14 6:30 PM
(8) LSU
Memphis 9/27/14 6:30 PM
(10) Ole Miss
Texas State 9/27/14 7:00 PM
Tulsa
Washington St 9/27/14 7:00 PM
Utah
(9) Notre Dame 9/27/14 7:00 PM
Syracuse
(7) Baylor 9/27/14 7:00 PM
Iowa State
UNLV 9/27/14 7:00 PM
San Diego St
Illinois 9/27/14 8:00 PM
(24) Nebraska
Oregon State 9/27/14 9:30 PM
(17) USC
Nevada 9/27/14 9:30 PM
San Jose St
Vancouver FC 4:00 PM
Portland
Houston 6:00 PM
Philadelphia
New England 6:30 PM
Columbus
San Jose 6:30 PM
Montreal
Seattle 6:30 PM
Red Bull New York
D.C. 7:30 PM
Chicago
FC Dallas 9:30 PM
Los Angeles
Toronto 40 FINAL
Brt Columbia 23
Edmonton 6:00 PM
Hamilton
Calgary 9/21/14 12:00 PM
Montreal
Ottawa 9/21/14 3:00 PM
Saskatchewan
Montreal 9/26/14 6:00 PM
Ottawa
Saskatchewan 9/26/14 9:00 PM
Edmonton
Hamilton 9/27/14 5:30 PM
Winnipeg
Brt Columbia 9/27/14 8:30 PM
Calgary

ADVERTISEMENT

Advertisement
Golden Gavel by Star Tribune

Countdown to great deals

Bid Sept. 21-29

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

question of the day

Poll: How will the Vikings and Gophers do this weekend?

Weekly Question

ADVERTISEMENT

Connect with twitterConnect with facebookConnect with Google+Connect with PinterestConnect with PinterestConnect with RssfeedConnect with email newsletters

ADVERTISEMENT

 
Close