Super Bowl bid submitted to NFL, and the money's in the bank

  • Article by: ROCHELLE OLSON , Star Tribune
  • Updated: May 8, 2014 - 7:06 AM

Raising corporate millions came easy for the Twin Cities’ 2018 Super Bowl bid committee. Now comes preparation for presentation of the pitch they delivered Wednesday to the 32 NFL owners who will determine where the game will be played.

The bid steering committee intends to blow the minds of the NFL owners with its plan, U.S. Bancorp President and CEO Richard Davis told reporters during a media availability Wednesday after the bid had been shipped to the owners on Best Buy-donated iPads.

“The most important part of the bid is to believe it will change the future of this community by hosting something this big,” Davis said, adding that boosters see the game as an important event for attracting a workforce, keeping young people in Minnesota and positioning the region for the next generation.

He was joined by his fellow gubernatorially selected steering committee chairs, Marilyn Carlson Nelson of Carlson Cos. and Ecolab CEO Doug Baker, to discuss the 180-page submission. Davis immediately averred that he would not discuss themes of the bid or “secret weapons” in the campaign to beat out Indianapolis and New Orleans for the game.

On May 20, two of the committee chairs will make a brief presentation to NFL owners in a closed-door conference room at the Ritz-Carlton in Atlanta’s Buckhead neighborhood. Then they will wait outside the room while the NFL owners decide among the cities.

Davis said fundraising has been swift. Within seven days of soliciting corporate help, the committee had raised 75 percent of the estimated $30 million to $40 million needed. He declined to be more specific about the numbers. The pledges are now at 85 percent of what’s needed, Davis said, adding, “This thing is done.”

The “centerpiece” of the bid is the under-construction $1 billion Minnesota Multipurpose Stadium, which Davis called “iconic.” The new stadium is to open in time for the Vikings to move in for the 2016 season. Referring to those who might not like the new stadium, Davis said, “Get over it.”

Davis spoke of the economic benefits of the event, estimated at $350 million or more with some 100,000 visitors to the Twin Cities in February.

Skeptics say the numbers overestimate the benefits, but Davis and the others state the benefits as fact, leaving no room for doubt.

Their plan will be a celebration of winter “because we do it well,” Davis said, calling the game a “proxy” for telling the story of Minnesota. Davis encouraged the media to be “a visceral competitor for this city,” because on Feb. 4, 2018, the region can “celebrate on a world stage” a week before the Winter Olympics with 4,000 members of the media reporting from the Twin Cities. “We’ve got an amazing story to tell,” Davis said.

The highlights of the story: the 19 Fortune 500 companies headquartered here, ice palaces, Red Bull Crashed Ice and the City of Lakes Loppet ski race.

The committee chairs say the corporate donations will defray any public costs for the game — including security. They also are certain they have in place support for the tax abatements required by the NFL for the game. “We’ve got agreement,” Baker said.

Carlson Nelson, who said hoteliers have assured availability of 19,887 rooms, said the game would provide a return on the public’s investment in the new stadium. “It’s all starting to make a lot of sense,” she said. She helped lead the effort that brought the 1992 Super Bowl to the late Metrodome.

The committee members say they will bring passion and enthusiasm to their presentation, but will leave the lobbying for votes to team owners Zygi and Mark Wilf.

As for the Twin Cities’ chances, Baker said, “I wouldn’t want to compete against us.”

 

Rochelle Olson • 612-673-1747

@rochelleolson

  • related content

  • Doug Baker of Ecolab, left, Marilyn Carlson Nelson and Richard Davis of U.S. Bancorp talked about the bid.

  • get related content delivered to your inbox

  • manage my email subscriptions

ADVERTISEMENT

Cleveland - WP: C. Allen 4 FINAL
Kansas City - LP: G. Holland 3
Baltimore - LP: W. Chen 0 FINAL
NY Yankees - WP: M. Pineda 5
Kansas City - WP: D. Duffy 2 FINAL
Cleveland - LP: C. Carrasco 0
Seattle - LP: J. Paxton 4 FINAL
Toronto - WP: J. Happ 14
Chicago WSox - WP: C. Bassitt 2 FINAL
Detroit - LP: K. Lobstein 0
Pittsburgh - WP: F. Liriano 1 FINAL
Atlanta - LP: A. Harang 0
Houston 3 Bottom 8th Inning
Texas 4
St. Louis 8 Top 8th Inning
Chicago Cubs 0
Arizona 5 Bottom 7th Inning
Minnesota 1
LA Angels 1 Bottom 1st Inning
Oakland 2
San Francisco 1 Bottom 2nd Inning
Los Angeles 0
Colorado 0 Bottom 2nd Inning
San Diego 1
Chicago 24 3rd Qtr 8:04
NY Jets 13
NY Giants 9/25/14 7:25 PM
Washington
Buffalo 9/28/14 12:00 PM
Houston
Green Bay 9/28/14 12:00 PM
Chicago
Tennessee 9/28/14 12:00 PM
Indianapolis
Carolina 9/28/14 12:00 PM
Baltimore
Detroit 9/28/14 12:00 PM
NY Jets
Tampa Bay 9/28/14 12:00 PM
Pittsburgh
Miami 9/28/14 12:00 PM
Oakland
Jacksonville 9/28/14 3:05 PM
San Diego
Atlanta 9/28/14 3:25 PM
Minnesota
Philadelphia 9/28/14 3:25 PM
San Francisco
New Orleans 9/28/14 7:30 PM
Dallas
Ottawa 2 FINAL
NY Islanders 3
Ottawa 5:00 PM
NY Islanders
New Jersey 5 FINAL
NY Rangers 4
Detroit 2 FINAL
Pittsburgh 1
Toronto 0 2nd Prd 20:00
Philadelphia 0
Washington 4 FINAL
Philadelphia 5
Minnesota 0 3rd Prd :37
Winnipeg 2
St. Louis 2 3rd Prd 14:21
Dallas 3
Anaheim 1 2nd Prd :50
Colorado 2
Colorado 0 1st Prd 4:47
Anaheim 2
Los Angeles 2 1st Prd 5:46
Arizona 1
Arizona 9:30 PM
Los Angeles
Texas Tech 9/25/14 6:30 PM
(24) Oklahoma State
Appalachian St 9/25/14 6:30 PM
Ga Southern
(11) UCLA 9/25/14 9:00 PM
(15) Arizona State
Middle Tennessee 9/26/14 7:00 PM
Old Dominion
Fresno State 9/26/14 7:00 PM
New Mexico
Texas-El Paso 9/27/14 11:00 AM
(25) Kansas State
Tennessee 9/27/14 11:00 AM
(12) Georgia
Vanderbilt 9/27/14 11:00 AM
Kentucky
Wyoming 9/27/14 11:00 AM
(9) Michigan State
Northwestern 9/27/14 11:00 AM
Penn State
TCU 9/27/14 11:00 AM
SMU
Iowa 9/27/14 11:00 AM
Purdue
Tulane 9/27/14 11:00 AM
Rutgers
So Florida 9/27/14 11:00 AM
(19) Wisconsin
Colorado State 9/27/14 11:30 AM
Boston College
Western Mich 9/27/14 11:30 AM
Virginia Tech
Maryland 9/27/14 12:30 PM
Indiana
Akron 9/27/14 12:30 PM
Pittsburgh
Bowling Green 9/27/14 2:00 PM
Massachusetts
Arkansas 9/27/14 2:30 PM
(6) Texas A&M
Kent State 9/27/14 2:30 PM
Virginia
Western Ky 9/27/14 2:30 PM
Navy
Minnesota 9/27/14 2:30 PM
Michigan
Wake Forest 9/27/14 2:30 PM
Louisville
FIU 9/27/14 2:30 PM
UAB
(1) Florida State 9/27/14 2:30 PM
NC State
Miami-Ohio 9/27/14 2:30 PM
Buffalo
Colorado 9/27/14 3:00 PM
California
Louisiana Tech 9/27/14 3:00 PM
(5) Auburn
Texas 9/27/14 3:00 PM
Kansas
Temple 9/27/14 3:00 PM
Connecticut
(16) Stanford 9/27/14 3:15 PM
Washington
TX-San Antonio 9/27/14 4:00 PM
Fla Atlantic
South Alabama 9/27/14 4:00 PM
Idaho
Cincinnati 9/27/14 5:00 PM
(22) Ohio State
Rice 9/27/14 6:00 PM
Southern Miss
Missouri 9/27/14 6:00 PM
(13) So Carolina
Boise State 9/27/14 6:00 PM
Air Force
North Carolina 9/27/14 6:00 PM
Clemson
Central Mich 9/27/14 6:00 PM
Toledo
Troy 9/27/14 6:00 PM
ULM
New Mexico St 9/27/14 6:30 PM
(17) LSU
Memphis 9/27/14 6:30 PM
(10) Ole Miss
Duke 9/27/14 6:30 PM
Miami-Florida
Texas State 9/27/14 7:00 PM
Tulsa
Washington St 9/27/14 7:00 PM
Utah
(8) Notre Dame 9/27/14 7:00 PM
Syracuse
(7) Baylor 9/27/14 7:00 PM
Iowa State
UNLV 9/27/14 7:00 PM
San Diego St
Illinois 9/27/14 8:00 PM
(21) Nebraska
Oregon State 9/27/14 9:30 PM
(18) USC
Nevada 9/27/14 9:30 PM
San Jose St
Toronto 40 FINAL
Brt Columbia 23
Edmonton 23 FINAL
Hamilton 25
Calgary 15 FINAL
Montreal 31
Ottawa 32 FINAL
Saskatchewan 35

ADVERTISEMENT

Advertisement
Golden Gavel by Star Tribune

Time left for great deals

Bid thru Sept. 29

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

question of the day

Poll: Grade the Vikings offense

Weekly Question

ADVERTISEMENT

Connect with twitterConnect with facebookConnect with Google+Connect with PinterestConnect with PinterestConnect with RssfeedConnect with email newsletters

ADVERTISEMENT

 
Close