Previous Page 2 of 3 Next

Continued: Bonds with athletes become gold for memorabilia dealer

  • Article by: MIKE KASZUBA , Star Tribune
  • Last update: February 13, 2014 - 8:55 AM

“He seemed to understand the line between obsessive and respectful,” Morneau said in an e-mail. Too many times, added Morneau, people “get involved with autograph signings or athletes as a way to try to work their way into their personal life and can become very clingy.”

When the Wild’s Josh Harding agreed to an autograph session, Hagglund — knowing of Harding’s struggles with multiple sclerosis — sat his own mother, who also suffers from MS, at the autograph table with him. “Because [of] Josh and his MS, [Shaun thought] we would hit it off,” Pat Hagglund said.

Hagglund’s mother said her son will also send baby gifts when an athlete has a child.

When Harding again agreed to sign autographs outside Hagglund’s store earlier this month, Hagglund sold “MVP tickets” for $37. The price guaranteed a fan two autographs, two certificates of authenticity, a posed photo with Harding — and a chance to bump to the front of the line.

For those who could not make it, he offered a “drop off service” where fans could leave the item they wanted autographed, including instructions of what they wanted Harding to write.

Hagglund is vague when asked how much money this all makes him, but there are clues. Two weeks after the Rubio autograph signing, in which the Wolves star by contract agreed to sign items for Hagglund to resell, Hagglund offered a signed Rubio jersey for $125.

No Mauer

In New York, Sean Mahoney of Steiner Sports said he turned to Hagglund when Zach Parise signed with the Wild.

“We looked to match up Zach [with Minnesota companies] to continue building his brand,” said Mahoney, a Steiner executive vice president. “We liked him,” Mahoney said of Hagglund. “We got a level of comfortability with him.”

Steiner Sports, one of the nation’s biggest sports marketing agencies, represents hundreds of athletes, and even offered — for a hefty price — private pitching lessons from former Yankee Mariano Rivera. For $7,500, Steiner is now offering fans two tickets to a Brooklyn Nets game, a pre-game courtside visit for the players’ shootaround and a game-used ball — from the game — that the fan gets while the game is being played.

Sports memorabilia, said Mahoney, is “definitely moving toward more of that type of experience stuff as opposed to [sitting] behind a table and signing for fans.”

Austin Lyman of Athletes First, another California-based sports marketing company, said he was sitting in Rudolph’s home when the Vikings drafted the tight end three years ago. Lyman said he immediately told Rudolph, “Dude, I’m going to go out there” and find a Minnesota sports collectibles contact. The journey led to Hagglund.

Lyman said it was Hagglund’s idea to host a “Tweet-and-Greet” with another Athletes First client, Vikings punter Jeff Locke. Hagglund would tweet clues to fans, who could buy discounted tickets without yet knowing for sure what athlete would be there. In this case, the event turned out to be bowling with Locke — roughly 75 people attended.

“It’s just really neat,” said Lyman.

There have been disappointments.

Despite several attempts, Hagglund has been unable to cut a deal with Joe Mauer, the Twins’ most popular player. Though other players at TwinsFest greeted Hagglund, Mauer walked by without saying a word.

“He’s handled by a huge agency,” he said of Mauer. “They’re working with Wal-Mart and Head&Shoulders.”

Former Viking Percy Harvin also was out of reach.

  • related content

  • Wild goaltender Josh Harding, left, partnered with broker Shaun Hagglund of Fan HQ for an autograph session earlier this month at Ridgedale.

  • Shaun Hagglund, owner of Fan HQ, photographed fans of Wild goalie Josh Harding as they lined up near the Fan HQ store in Ridgedale Mall for his autograph recently.

  • get related content delivered to your inbox

  • manage my email subscriptions

ADVERTISEMENT

Buffalo 12:00 PM
New England
Cleveland 12:00 PM
Baltimore
Dallas 12:00 PM
Washington
Indianapolis 12:00 PM
Tennessee
Jacksonville 12:00 PM
Houston
San Diego 12:00 PM
Kansas City
NY Jets 12:00 PM
Miami
Chicago 12:00 PM
Minnesota
Philadelphia 12:00 PM
NY Giants
New Orleans 12:00 PM
Tampa Bay
Carolina 3:25 PM
Atlanta
Detroit 3:25 PM
Green Bay
Oakland 3:25 PM
Denver
Arizona 3:25 PM
San Francisco
St. Louis 3:25 PM
Seattle
Cincinnati 7:30 PM
Pittsburgh
TBA 1/3/15 2:00 AM
TBA
TBA 1/3/15 2:00 AM
TBA
Toronto 110 FINAL
LA Clippers 98
Boston 88 FINAL
Washington 101
Orlando 102 FINAL
Charlotte 94
Memphis 103 FINAL
Miami 95
Indiana 110 FINAL
Brooklyn 85
New Orleans 100 FINAL
Chicago 107
Atlanta 90 FINAL
Milwaukee 85
Philadelphia 71 FINAL
Utah 88
New York 129 FINAL
Sacramento 135
Minnesota 97 FINAL
Golden State 110
NY Islanders 3 FINAL(SO)
Buffalo 4
Detroit 3 FINAL(OT)
Ottawa 2
Carolina 1 FINAL
Tampa Bay 2
New Jersey 1 FINAL
NY Rangers 3
Boston 2 FINAL
Columbus 6
Winnipeg 4 FINAL(OT)
Minnesota 3
Washington 3 FINAL
Pittsburgh 0
Dallas 4 FINAL
St. Louis 3
Philadelphia 1 FINAL
Nashville 4
Anaheim 1 FINAL(SO)
Arizona 2
Chicago 5 FINAL
Colorado 2
Edmonton 1 FINAL
Calgary 4
San Jose 1 FINAL
Los Angeles 3
Indiana 87 FINAL
Georgetown 91
Maine 43 FINAL
Seton Hall 72
UNC-Wilmington 82 FINAL
Minnesota 108
Georgia State 61 FINAL
Green Bay 78
Jacksonville St 61 FINAL
Jacksonville 75
Kentucky 58 FINAL
Louisville 50
Northern Ky 55 FINAL
Northwestern 76
UAB 58 FINAL
North Carolina 89
IUPUI 55 FINAL
Pepperdine 53
Santa Clara 60 FINAL
St Marys-CA 73
Oakland 56 FINAL
Maryland 72
Gonzaga 87 FINAL
BYU 80
Mercer 77 FINAL
Georgia 86
San Francisco 77 FINAL
Pacific 71
Wright State 55 FINAL
Ohio State 100
Presbyterian 65 FINAL
Virginia Tech 87
Brescia 42 FINAL
Western Ky 89
Tennessee St 46 FINAL
Tennessee 67
Kennesaw St 45 FINAL
Illinois 93
Colorado State 58 FINAL
New Mexico St 57
Portland 61 FINAL
San Diego 58
Wayland Baptist 63 FINAL
Utah State 75
Bristol University 59 FINAL
Weber State 109
Sacramento St 74 FINAL
Utah Valley U 49
Southern Utah 45 FINAL
UNLV 79
SD Christian 50 FINAL
San Diego St 72
Illinois 18 FINAL
Louisiana Tech 35
Rutgers 40 FINAL
North Carolina 21
NC State 34 FINAL
UCF 27
Cincinnati 17 FINAL
Virginia Tech 33
(15) Arizona State 36 FINAL
Duke 31
Miami-Florida 21 FINAL
So Carolina 24
Boston College 30 FINAL
Penn State 31
(25) Nebraska 42 FINAL
(24) USC 45
Texas A&M 12/29/14 1:00 PM
West Virginia
Oklahoma 12/29/14 4:30 PM
(18) Clemson
Arkansas 12/29/14 8:00 PM
Texas
Notre Dame 12/30/14 2:00 PM
(22) LSU
(13) Georgia 12/30/14 5:45 PM
(20) Louisville
Maryland 12/30/14 9:00 PM
Stanford
(9) Ole Miss 12/31/14 11:30 AM
(6) TCU
(21) Boise State 12/31/14 3:00 PM
(12) Arizona
(8) Miss State 12/31/14 7:00 PM
(10) Georgia Tech
(19) Auburn 1/1/15 11:00 AM
(17) Wisconsin
(7) Michigan State 1/1/15 11:30 AM
(4) Baylor
(16) Missouri 1/1/15 12:00 PM
Minnesota
(2) Florida State 1/1/15 4:00 PM
(3) Oregon
(5) Ohio State 1/1/15 7:30 PM
(1) Alabama
Houston 1/2/15 11:00 AM
Pittsburgh
Iowa 1/2/15 2:20 PM
Tennessee
(11) Kansas State 1/2/15 5:45 PM
(14) UCLA
Washington 1/2/15 9:15 PM
Oklahoma State
East Carolina 1/3/15 11:00 AM
Florida
SMU 45 FINAL
(2) Connecticut 96
UCF 64 FINAL
Houston 50
BYU 62 FINAL
Gonzaga 78
Pacific 92 FINAL
San Francisco 54
St Marys-CA 62 FINAL
Santa Clara 61
San Diego 87 FINAL
Portland 65

ADVERTISEMENT

question of the day

Poll: Who is your favorite Gophers head coach?

Weekly Question

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

Connect with twitterConnect with facebookConnect with Google+Connect with PinterestConnect with PinterestConnect with RssfeedConnect with email newsletters

ADVERTISEMENT

 
Close