Facility rentals bring in revenues at TCF Bank Stadium

  • Article by: MIKE KASZUBA , Star Tribune
  • Updated: July 14, 2013 - 9:30 AM

Corporate events, wedding parties all improve the bottom line.

view larger photos

  

 The bride, Samantha Jones, lined up at quarterback in her wedding dress at TCF Bank Stadium and led her guests down the field for a touchdown. She paid $5,700 to hold her wedding at the stadium, and an extra $400 to hire Goldy Gopher, the University of Minnesota’s mascot.

Sherwin Williams has held large trade shows at the school’s football stadium and had Goldy Gopher pose alongside a large truck with the company logo. “They bought a bunch of paint from us when they built it,” said Rob Montgomery, a Sherwin Williams district manager.

General Mills used the stadium for movie nights, with the feature film showing on the large scoreboard.

In an attempt to find revenue in unusual places, the university has been renting out its four-year-old football stadium for everything from weddings and bar mitzvahs to Tennant Company meetings and Comcast awards banquets. The president’s suite, overlooking the field and featuring a built-in bar, rents for $600 for six hours.

Wedding and bar mitzvah packages also offer an opportunity to rent the school’s spirit squad and marching band, with a brass quintet renting from $150 to $300 an hour.

Though the proceeds so far are modest — roughly a half-million dollars annually — school officials are trying to emulate other universities.

At Ohio State, the school charges $3,000 for a one-hour ceremony at the stadium’s iconic flagpole and makes school mascot Brutus available, but prohibits fog machines in the stadium.

But the University of Minnesota has collected at least $471,619 in stadium rentals this fiscal year, outdistancing the $317,895 collected by Ohio State.

While other stadiums locally have joined the trend — the Minnesota Twins’ Target Field has seven weddings scheduled at the ballpark this year — having a public university rent its new stadium for corporate events can be ticklish.

“You get to rent Goldy? Yeah, that’s great,” Bill Gleason, an associate professor at the university’s medical school, said sarcastically.

Gleason, a faculty member since 1992, has been an outspoken critic of the school’s corporate relationships.

“It just doesn’t smell right,” he added. Gleason said he believes the rental money, which goes to the school’s athletic budget, should go to the university’s general fund or to reduce student fees.

And a prom, too

Scott Ellison, the university’s associate athletic director, defended the policy, and said the school rents other campus sports arenas and was only doing what others have done.

“I just came from a Big Ten event managers’ meeting, [and] there were a lot of people talking about rental events — the weddings, the corporate meetings,” he said.

Of the General Mills movie nights, Ellison said that “they bring their folks in, and they have a movie night on the field. [We] use the scoreboard, yep. It’s pretty cool.” The event drew 2,000 employees and family members, who watched the movie, “Despicable Me.”

“It’s like a big, drive-in — only you don’t drive in,” said Ellison. “They pay full rent.”

Ellison said he was not sure how often the school’s spirit squad and marching band had been rented for events, though the school’s mascot remained a popular rental. “Goldy, for sure,” he said. “Goldy is really popular.”

  • related content

  • The July 6 wedding procession for bride Samantha Dean and groom Desmond Jones began at TCF Bank Stadium’s Indoor Club Room before adjourning through the stadium tunnel and onto the turf football field.

  • With her father William Dean by her side, bride Samantha Dean exhaled before beginning the walk down the aisle for her wedding ceremony with groom Desmond Jones at the Indoor Club Room on the 6th floor of the TCF Bank Stadium.

  • Bride Samantha Dean got a hug from Goldy the Gopher.

  • Bride Samantha Dean and groom Desmond Jones line up on the football field with their attendants.

  • get related content delivered to your inbox

  • manage my email subscriptions

ADVERTISEMENT

Cleveland - WP: C. Allen 4 FINAL
Kansas City - LP: G. Holland 3
Baltimore - LP: W. Chen 0 FINAL
NY Yankees - WP: M. Pineda 5
Kansas City - WP: D. Duffy 2 FINAL
Cleveland - LP: C. Carrasco 0
Seattle - LP: J. Paxton 4 FINAL
Toronto - WP: J. Happ 14
Chicago WSox - WP: C. Bassitt 2 FINAL
Detroit - LP: K. Lobstein 0
Pittsburgh - WP: F. Liriano 1 FINAL
Atlanta - LP: A. Harang 0
Houston - LP: N. Tropeano 3 FINAL
Texas - WP: D. Holland 4
St. Louis - WP: A. Wainwright 8 FINAL
Chicago Cubs - LP: T. Wood 0
Arizona 6 Bottom 9th Inning
Minnesota 2
LA Angels 1 Top 4th Inning
Oakland 6
San Francisco 2 Bottom 5th Inning
Los Angeles 1
Colorado 0 Top 5th Inning
San Diego 1
Chicago 27 4th Qtr 3:10
NY Jets 19
NY Giants 9/25/14 7:25 PM
Washington
Buffalo 9/28/14 12:00 PM
Houston
Green Bay 9/28/14 12:00 PM
Chicago
Tennessee 9/28/14 12:00 PM
Indianapolis
Carolina 9/28/14 12:00 PM
Baltimore
Detroit 9/28/14 12:00 PM
NY Jets
Tampa Bay 9/28/14 12:00 PM
Pittsburgh
Miami 9/28/14 12:00 PM
Oakland
Jacksonville 9/28/14 3:05 PM
San Diego
Atlanta 9/28/14 3:25 PM
Minnesota
Philadelphia 9/28/14 3:25 PM
San Francisco
New Orleans 9/28/14 7:30 PM
Dallas
Ottawa 2 FINAL
NY Islanders 3
Ottawa 5:00 PM
NY Islanders
New Jersey 5 FINAL
NY Rangers 4
Detroit 2 FINAL
Pittsburgh 1
Toronto 0 2nd Prd 20:00
Philadelphia 0
Washington 4 FINAL
Philadelphia 5
Minnesota 1 FINAL
Winnipeg 2
St. Louis 3 FINAL
Dallas 4
Anaheim 5 3rd Prd 1:16
Colorado 2
Colorado 0 2nd Prd 6:21
Anaheim 3
Los Angeles 3 2nd Prd 6:23
Arizona 3
Arizona 0 2nd Prd
Los Angeles 1
Texas Tech 9/25/14 6:30 PM
(24) Oklahoma State
Appalachian St 9/25/14 6:30 PM
Ga Southern
(11) UCLA 9/25/14 9:00 PM
(15) Arizona State
Middle Tennessee 9/26/14 7:00 PM
Old Dominion
Fresno State 9/26/14 7:00 PM
New Mexico
Texas-El Paso 9/27/14 11:00 AM
(25) Kansas State
Tennessee 9/27/14 11:00 AM
(12) Georgia
Vanderbilt 9/27/14 11:00 AM
Kentucky
Wyoming 9/27/14 11:00 AM
(9) Michigan State
Northwestern 9/27/14 11:00 AM
Penn State
TCU 9/27/14 11:00 AM
SMU
Iowa 9/27/14 11:00 AM
Purdue
Tulane 9/27/14 11:00 AM
Rutgers
So Florida 9/27/14 11:00 AM
(19) Wisconsin
Colorado State 9/27/14 11:30 AM
Boston College
Western Mich 9/27/14 11:30 AM
Virginia Tech
Maryland 9/27/14 12:30 PM
Indiana
Akron 9/27/14 12:30 PM
Pittsburgh
Bowling Green 9/27/14 2:00 PM
Massachusetts
Arkansas 9/27/14 2:30 PM
(6) Texas A&M
Kent State 9/27/14 2:30 PM
Virginia
Western Ky 9/27/14 2:30 PM
Navy
Minnesota 9/27/14 2:30 PM
Michigan
Wake Forest 9/27/14 2:30 PM
Louisville
FIU 9/27/14 2:30 PM
UAB
(1) Florida State 9/27/14 2:30 PM
NC State
Miami-Ohio 9/27/14 2:30 PM
Buffalo
Colorado 9/27/14 3:00 PM
California
Louisiana Tech 9/27/14 3:00 PM
(5) Auburn
Texas 9/27/14 3:00 PM
Kansas
Temple 9/27/14 3:00 PM
Connecticut
(16) Stanford 9/27/14 3:15 PM
Washington
TX-San Antonio 9/27/14 4:00 PM
Fla Atlantic
South Alabama 9/27/14 4:00 PM
Idaho
Cincinnati 9/27/14 5:00 PM
(22) Ohio State
Rice 9/27/14 6:00 PM
Southern Miss
Missouri 9/27/14 6:00 PM
(13) So Carolina
Boise State 9/27/14 6:00 PM
Air Force
North Carolina 9/27/14 6:00 PM
Clemson
Central Mich 9/27/14 6:00 PM
Toledo
Troy 9/27/14 6:00 PM
ULM
New Mexico St 9/27/14 6:30 PM
(17) LSU
Memphis 9/27/14 6:30 PM
(10) Ole Miss
Duke 9/27/14 6:30 PM
Miami-Florida
Texas State 9/27/14 7:00 PM
Tulsa
Washington St 9/27/14 7:00 PM
Utah
(8) Notre Dame 9/27/14 7:00 PM
Syracuse
(7) Baylor 9/27/14 7:00 PM
Iowa State
UNLV 9/27/14 7:00 PM
San Diego St
Illinois 9/27/14 8:00 PM
(21) Nebraska
Oregon State 9/27/14 9:30 PM
(18) USC
Nevada 9/27/14 9:30 PM
San Jose St
Toronto 40 FINAL
Brt Columbia 23
Edmonton 23 FINAL
Hamilton 25
Calgary 15 FINAL
Montreal 31
Ottawa 32 FINAL
Saskatchewan 35

ADVERTISEMENT

Advertisement
Golden Gavel by Star Tribune

Time left for great deals

Bid thru Sept. 29

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

question of the day

Poll: Grade the Vikings offense

Weekly Question

ADVERTISEMENT

Connect with twitterConnect with facebookConnect with Google+Connect with PinterestConnect with PinterestConnect with RssfeedConnect with email newsletters

ADVERTISEMENT

 
Close