Talk about the yin and yang of record promotion: In addition to their previously scheduled pre-release party warm-up gig at 7th Street Entry on Thursday night, Soul Asylum has also booked a free promo appearance at the Mall of American on Tuesday. Minneapolis’ second most successful rock band of all time will perform in the mall’s rotunda area around 6 p.m. Afterward, the members will be signing copies of their new album for anyone who purchases it at the mall’s Best Buy store that day.
Tuesday is also the release day of “Delayed Reaction,” the group’s first album since 2006’s “The Silver Lining.” The record is coming out via 429 Records, a new Los Angeles-based label started by Robbie Robertson’s manager that seems to specialize in freshening up the careers of not-so-old oldies acts. Rolling Stone picked up the video premiere for the album’s first single, “Gravity,” and 89.3 the Current – which has been spinning the single for a couple months now – made the record its Album of the Week. The Current is also hosting an in-studio session with the band on Thursday, which will air July 26 at 7:30 p.m. Thursday night’s Entry gig is long since sold out. The guys – with new bassist Winston Roy in tow -- are also playing the Paramount Theater in St. Cloud on Saturday. Look for our interview with Dave Pirner and Dan Murphy in Friday’s Star Tribune, same day of the official release party at First Avenue.