Shake Shack, the fast casual restaurant known for quality burgers, fries and exemplary customer service, will open Thursday, June 9 in Mall of America.
It will be the first location in Minnesota and the 4th in the Midwest (Chicago has three).
Shake Shack, modeled after a roadside burger stand, serves hamburgers, hot dogs, chicken, vegetarian portobello burgers, frozen custard called concrete, crinkle cut fries and craft beer and wine. Its signature ShackBurgers, served on pillow soft potato rolls wrapped in wax paper, pump up fast food expectations. It targets adult customers who demand more taste and locally-sourced, high-quality ingredients.
The MOA location features two exclusive flavors of concrete, the Malt of America and Butter Coffee Blend. Craft beers will include Summit, Lift Bridge, Badger Hill, and Brau Brothers.
Shake Shack, whose mission is Stand for Something Good, will donate 5% of sales from its MOA location to Open Arms of Minnesota, which provides meals for people with life threatening diseases. In a nod to keeping it local, beef for the restaurant will be sourced from Revier Cattle Co in Olivia, Minn. Even the walls of the Shack are clad in barn wood reclaimed from Minnesota junkers, er, farms.
Shake Shack opened in New York City 11 years ago, growing to more than nearly 90 U.S. and international locations. Its expansion has been attributed not to traditional marketing but rather a massive social media presence on Facebook, Vine and Instagram, according to a Goldman Sachs report.
The Shack (952-466-6056) will open daily at 11 a.m., including opening day Thursday, June 9 in the new Culinary on North food court on the 3rd floor between Nordstrom and Sears.