Big surprise: they marketed Smurfs for a year, aimed it at kids, got 200 promotional tie-ins, and it beats out a sci-fi western that half the target market already torrented - and beats it by $300,000. HAS THE WORLD GONE INSANE? Hollywood Reporter tries to figure out what happened:
Yes, that did it. Lots more audience reaction here. People are apparently invested in these things. Meanwhile, here's Katy Perry with a large Smurf.
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