Martin Patrick 3 set a standard for aesthetics and innovation in Twin Cities retailing when the upscale men’s store and interior design firm took over a North Loop warehouse in 2010.

Now, a new shop in Rosedale Center called Rose & Loon may be following its path.

Rose & Loon’s 4,000-square-foot store on the second floor of the Rosedale Center’s new wing is similarly sophisticated and inviting with its assortment of local and Midwestern artists and makers.

It departs from expensive Martin Patrick on pricing. Hardly anything in Rose & Loon sells for more than $300. Locally made caramels are only 59 cents.

Another homage to the “buy local” movement? Yes, but Rose & Loon turns the concept on its head by avoiding some of the mistakes made by other local artisan shops.

First, the store sells items not seen everywhere else, such as jewelry by West Grove Design. The artist makes silver rings and necklace pendants inspired by rivers, Great Lakes and topography. Timbr contributes a rustic hand-carved wooden s’mores serving tray ($70) as beautiful as any night spent with friends roasting marshmallows by a fire.

Too often locally focused gift shops bring in merchandise similar to commercially made products, but not this one.

“I didn’t want this to look like a T-shirt store,” said Jerrod Scott Sumner, creative director for the shop. Rose & Loon mixes it up with wood products, pottery, glassworks, aromatherapy, gourmet snacks, tote bags made from waxed canvas and felt, and new casual footwear from classic Minnetonka Moccasin.

The store’s general manager, Will Hochenberger, said people who feel affinity for local, handmade products sometimes want the back story. “We want to hire storytellers, not retail people,” he said.

The shop asks the artists to spend time in the store to answer questions about the products and even demonstrate their craft. A large amount of store space is devoted to long craft tables suitable for demonstrations and classes to help customers who want to learn about a craft or gift wrapping for the holidays.

About 40 artists or makers were selected from more than 100 who auditioned. After about nine months, a new group of artists will bring pieces from their collections.

Rose & Loon is near Von Maur, which will have its grand opening Oct. 13. The store concept was partly created and built by Rosedale’s owner JLL, along with Scott Sumner.

“This is a bold move to invest in the property by creating a retailer that will have a positive impact on both our customers and the performance of our property,” Liz Ostrander, marketing manager for Rosedale Center, said in a statement.

John Ewoldt

Kohl’s builds super-early buzz for two private labels

Earlier this week, Kohl’s announced it was adding two new private-label brands, but the retailer is going for early buzz. Really early. Shoppers won’t see either of the new lines in stores or online for the all-important upcoming holiday season.

The Menomonee Falls, Wis.-based retailer has inked an exclusive deal to carry a home goods collection from HGTV’s popular “Property Brothers” duo, Drew and Jonathan Scott.

The line — which includes furniture, bedding, bath and home decor — will be available in fall 2019.

A new plus-size women’s brand, EVRI, will arrive this spring. The name stands for easy, versatile, real (value) and inspiring. It will offer on-trend wardrobe essentials, including dresses, tops and bottoms.

Company officials said the new Scott Living brand should boost the already-strong home category, with modern and stylish home design at an affordable price.

Kohl’s has focused on overhauling its plus-size shopping experience both in-store and online. It expects to have completed its redesign of plus-size fashion areas at all stores by next fall.

JACKIE CROSBY