Personal shoppers have long been a staple in malls and department stores, but few consumers seem to take advantage of the service. 

A shopping service at Ridgedale hopes to change that. Dads can be notoriously difficult to buy for, so Jodi Mayers & Style Partners, a personal shopping and concierge service, wants to help select a Father's Day gift that Dad will appreciate, "Dads rarely tell you what they want," said Mayers

She will take shoppers on a 90 minute buying trip to three shops in Ridgedale--Hammer Made menswear, Tommy Bahama menswear, and Williams Sonoma. Mayers, a fashion stylist who also helps people edit their closets' contents, charges $10 plus fees to reserve a 90 minute appointment on Wednesday, June 13 between 3-5 p.m. or 6-8 p.m. 

Once shoppers complete the 90 minute shopping trip, they receive a $10 gift card to the Cheesecake Factory, which opened last year in the mall. Shoppers who find something and leave before the tour is completed can head out, but they will miss out on the gift card. 

Mayer chose the three shops to showcase what each one can offer. "My role is to give people some ideas. I'll share some favorite finds at each store and the stores will share their promotions," she said. "It's meant to showcase Ridgedale and its new shops,"

Each group, the one starting at 3 p.m. and the one starting at 6 p.m. will spend about 30 minutes in each store. It's a social event with as many as 20 people in each group. Light refreshments will be served and the three shops will offer gift wrap.  

If Dad is unlikely to be a fan of clothes or accessories from Hammer Made or Tommy Bahama and he doesn't cook or grill (Williams Sonoma's offerings), Mayers knows that limits her options. She can work with a client after the tour to suggest other retailers.

Reserve a spot at jodi@jodimayers.com or at Ridgedalecenter.com/events

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