According to a new study - and yes, everyone in the media has that phrase in a macro key - bacon and chocolate are so wonderfully delicious and emotionally satisfying that rats will eat it even when they know they'll get an electric shock. This is the first evidence that rats can prioritize correctly.

The study puts it differently, as you might expect. It says junk food is like heroin. It changes your brain, you become addicted. Expect this study to be used in case the government tries to pass a Fat Tax. Then there's this:

Well, of course. There's the next good bacon slogan: No One Ever Risked a Jolt for Arugula.