Former Minnesota soccer executive Djorn Buchholz to run Louisville City FC
- Blog Post by: Jon Marthaler
- July 9, 2014 - 12:00 PM
We are always interested in the doings of former Minnesota soccer executive Djorn Buchholz, and he is on the move again. Louisville City FC, which will start play in USL Pro next year as an affiliate of new MLS side Orlando City, will announce today that Buchholz is the team's new president.
"I just can't stay in one spot," he said, jokingly. "You've got to go where the opportunities are, you know?"
Last year, Buchholz left Minnesota to take a job as Director of Fan Experience with Sporting Kansas City, which gave us an opportunity to look back at his Minnesota career. In summary: Buchholz was the Minnesota Thunder's general manager until the team folded, left for a year to run the Austin Aztex, then returned to take over the Minnesota Stars, when they were owned by the NASL and unable to find an owner. It is due in no small part to his effort that Minnesota has a pro soccer team today.
Now, he's headed back to the lower divisions of American soccer - and he's back in charge of an organization, perhaps where he's most comfortable. "It seems like the right move," he said. "I think this club has got aspirations to go to MLS. Building a team from scratch is something I've never done before; I’ve helped resurrect a team, and taken over a team, but this seems like a challenging opportunity for me. Long term, I want to be potentially running an MLS team. I thoroughly enjoyed my time in Kansas City, and I’ve learned a ton, and what an amazing organization to work for - but there’s a lot of things I’ve missed that I’ve been able to do in my previous career."
The move takes him back to the organization that hired him in 2010, when he was the Austin CEO. The Aztex moved to Florida to become Orlando City in 2011, and with the start of the new MLS franchise next year, will move again to Louisville, with Orlando minority owner Wayne Estopinal owning the team.
The club will play in Louisville Slugger Field, the home of the AAA Louisville Bats, and while playing in another team's baseball stadium presents a set of challenges, Buchholz is looking on the positive side. "The stadium is right downtown, which is something we always wanted in Minnesota," he said. "I think you’ve got advantages like that. You’re walking into a market where there isn’t an expectation for what pro soccer is. There’s no preconceived expectations, so being able to create an experience for people that they didn’t expect and that goes above and beyond what they were expecting to experience, that’s one of the most exciting things about Louisville."
As much as anything, it's that opportunity to create a culture - like in Minnesota - that Buchholz couldn't pass up. "When I came back [to Minnesota] the second time in 2011, we created a soccer culture in and around that venue," he said. "There was a buzz, and that was done without a lot of resources. Well, there’s some resources in Louisville. I’m excited to walk in and have the resources that we need to create a club that’s going to be top-notch."
Buchholz helped save Minnesota soccer on a shoestring. It'll be very interesting to see what he can build - with actual resources, this time - in Louisville.
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