Schmidt Brewery sign to glow brightly once again

  • Blog Post by: Janet Moore
  • June 13, 2014 - 4:40 PM





The red "Schmidt" sign above the historic Schmidt Brewery in St. Paul will glow bright once again.

The sign will be re-lit at 8:30 p.m. June 21 as part of the GermanFest celebration in the Fort Road neighborhood. The former Schmidt Brewery complex is undergoing a $120 million redevelopment project that calls for 247 residential affordable units and 13 new townhouses for artists.

The St. Paul landmark dates back to 1855, but was shuttered in 2004. Plymouth-based Dominium, a national development firm, is behind the project.

The Schmidt sign (see rendering above) hasn't been in existence since the early 1990s. (The second photo is of the sign circa 1962.)

But Dominium officials wanted the distinctive sign to be part of the rehabilitated complex. St. Paul-based Lawrence Sign is responsible for construction of the letters.

St. Paul City Councilman Dave Thune, Dominium Senior Vice President Mark Moorhouse, and neighborhood representatives will be on hand for the flip-of-the-switch on Saturday.

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