At Target headquarters in Minneapolis, a person from the legal department, who did not want to be identified, left after being laid off Wednesday.
Richard Tsong-Taatarii, Star Tribune
A laid-off architect said Wednesday the severance package, had it come from an architecture firm, would not have been as generous.
Richard Tsong-Taatarii • email@example.com,
Layoffs are largest since January 2009 (1,100
positions then cut from corporate headquarters)
Growth in sales and
profits is struggling
Major expansion into Canada has been
Major data breach hit during holiday shopping peak
Health coverage cut for part-time store employees
Besieged Target lays off 475 and won’t fill 700 jobs
- Article by: Adam Belz
- Star Tribune
- January 22, 2014 - 11:45 PM
Target Corp. laid off 475 employees Wednesday and said it will not fill 700 open positions as the company struggles with stubbornly sluggish sales and fallout from the massive computer security breach that short-circuited its crucial holiday period.
The retailer described the cuts as “worldwide.” It didn’t say how many were at its headquarters in downtown Minneapolis, but sources told the Star Tribune that the majority of the layoffs were there.
“The economy is simply not growing that fast, and retail’s moves are highly correlated to the economy,” said George John, associate dean at the University of Minnesota’s Carlson School of Management. “All these retailers face very challenging business times.”
Target is by far the largest employer downtown and a key driver of its vitality. The company has 11,000 people at its flagship offices on Nicollet Mall and a total of 14,000 corporate employees in Minnesota.
The retailer declined to make an executive available for questions or say whether more layoffs are in the works. The company also wouldn’t say how many of the 700 open positions were based in the Twin Cities.
The layoffs are Target’s largest since January 2009, when the nation’s second-largest retailer said it would cut 1,100 positions from its headquarters.
“We believe these decisions, while difficult, are the right actions as we continue to focus on transforming our business,” the company said in a statement. “We will continue to invest in key business areas to strengthen our ability to compete and thrive well into the future.”
Throughout 2013, Target saw growth in sales and profits dwindle, while its major investment in Canada — 124 stores opening within 12 months — has been disappointing.
“Obviously, they’re struggling,” said Brian Yarbrough, a retail analyst for Edward Jones. “There’s an opportunity to be a little bit more lean.”
In mid-December, the company discovered that it was the victim of a data breach that exposed the financial and personal information of tens of millions of customers. The breach hit the company during the peak of holiday shopping season, and executives said recently that sales turned “meaningfully weaker” after the breach became public Dec. 19.
Target will be dealing with entanglements from the data theft for years, and they could be costly to settle, some analysts say. “What happens next is the story,” John said. “Is this the opening wedge of something significant, or is this just a one-off thing?”
A woman who was laid off from Target’s finance department said half of her 12-person team was fired immediately during a meeting Wednesday morning, while the other half will be laid off next month. The layoffs have been in the works for more than six months, the employee said, and she and her family had been preparing.
“They just sent out a memo saying we had a mandatory meeting at such-and-such time saying that you guys are being let go as of today,” said the woman, who asked not to be identified for fear that her severance could be affected.
Employees who received notice Wednesday will remain on the payroll for at least 45 days, said Target spokeswoman Molly Snyder. They will receive severance packages according to their years of service.
The layoffs are not related to the data breach, Snyder said. But the breach has coincided with other setbacks for Target, Yarbrough noted.
The expansion into Canada — Target’s first push into a foreign market — yielded lower-than-expected returns.
The company’s nine-month profit through Nov. 2 was 29 percent lower than a year earlier despite a 3 percent jump in sales. Following the data breach, Target lowered its outlook for fourth-quarter comparable-store sales to a decline of 2.5 percent, after previously saying it expected no change.
Separately, the retailer said Tuesday it would end its health coverage for part-time store workers. Less than 10 percent of Target’s 361,000 workers participated in the program, the company said.
“We’re going to see the results coming out in February that they had a very disappointing Christmas season,” said Dave Brennan, co-director of the Institute for Retailing Excellence at the University of St. Thomas.
He said the data breach is one of several reasons the company is dropping into a crouch ahead of its February earnings report. “There’s an issue in terms of all the costs to deal with the security breach, and I think they want to be in a position where they’re managing expenses very closely,” he said. “We’re going to see them more in a defensive position than an offensive position.”
Yarbrough said he wouldn’t be surprised if Target announced more layoffs in the months ahead. “If sales don’t start materializing, then you have to take a look at your expense base,” he said.
Wednesday’s cuts followed a decision in October to eliminate about 150 jobs in the Twin Cities in what was then described as a reorganization.
While the layoffs will have a profound impact on the people who lost their jobs, they represent a small percentage of Target’s headquarters workers, John said. Unless they presage more staff cuts in coming months, it’s hard to draw many conclusions, he said.
“From a business standpoint, this is small potatoes,” John said. “It hits home here, because they’re a prominent employer, a big employer, a very valued employer.”
Adam Belz • 612-673-4405 Twitter: @adambelz
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