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Adrian Peterson, cereal box celeb: 'I'd better eat my Wheaties'

  • Blog Post by:
  • August 12, 2013 - 2:33 PM

Here it is, your first look at the NFL's reigning MVP beaming on a box of cereal.

Adrian Peterson, meet Wheaties. Wheaties, Mr. Peterson.

In true Peterson form, the Vikings' running back has been ecstatic about the chance to be the Wheaties cover boy.

“I remember as a kid growing up and hearing my parents tell me that I'd better eat my Wheaties,” Peterson said. “I never thought that as a kid that I would actually be on the same box that once had my childhood heroes on it.  I am blessed and fortunate to have such an incredible honor. I would like to remind all of the kids that they better eat their Wheaties.”

Peterson will be part of three limited edition Wheaties boxes. And from General Mills' official release, here's more detail about what the partnership will offer to consumers: 

For these limited-edition boxes, Wheaties is partnering with Blippar, an augmented reality platform that uses image recognition technology to bring the box to life through an instantaneous, interactive experience. Wheaties customers who download the Blippar app can then "blipp" or scan the box with their iOS, Android or Blackberry 10 device and unlock exclusive hidden content including an AP video game and some sharable photo opportunities.  Fans of Peterson and Wheaties can collect all three boxes, starting with the first box in stores across the country now.

In other words, you better get your whole grain.

 

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