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We have the Bank; 49ers have the ... Denim?

  • Blog Post by: Terry Sauer
  • May 11, 2013 - 9:29 AM

Target Corp. has its name on the Twins and Wolves venues. Xcel Energy promotes itself on the Wild arena. The University of Minnesota did a deal to give TCF Bank naming privileges on its football stadium.

Much anticipated ´╗┐will be the naming rights for the new Vikings stadium before opening in July 2016.

This week the new San Francisco 49ers stadium being built in nearby Santa Clara got its new name: Levi's Stadium. The 49ers and Levi Strauss & Co. announced an agreement Wednesday for a $220 million, 20-year naming rights deal.

The Associated Press reported that while the stadium will be in the heart of technology-rich Silicon Valley, the San Francisco-based apparel company best known for its jeans will hold the name. The proposal still needs the approval of the Santa Clara Stadium Authority. 

 "Levi's jeans were designed for the 49ers during the gold rush," 49ers CEO Jed York said. "It was a good fit for them then and it's a good fit today." 

If you're keeping track, once Candlestick in San Francisco closes after next season, there will be only seven NFL stadiums without naming-rights deals: Arrowhead Stadium in Kansas City, Cowboys Stadium in Dallas, Georgia Dome in Atlanta, Lambeau Field in Green Bay, Paul Brown Stadium in Cincinnati, Ralph Wilson Stadium in Buffalo and Soldier Field in Chicago.

 

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