F. Scott Fitzgerald's business ledger has been scanned and put online. Now you can see what he wrote and how much he got paid for it. These things mattered to him a lot.

The project, in difficult-to-browse format can be found here. A couple of points come to mind:

A) Will there really be an upsurge in Fitzgerald-fascination after the Gatsby movie comes out? Or will the target audience think ew a book and run in the other direction?

B) This is amusing: geneological information is crossed out and replaced with, well, HER.

C) This manufacturer's note.

Who was Brown Blodgett Sperry? I don't know. Was it the forerunner of Brown and Bigelow, the famous local pin-up calendar / playing card / promotion company? Doesn't seem so, although I admit I'm no expert in local stationery supply lore. However, the American Stationer trade publication had this to say:

BURGER WARSThe Happy Meal is actually a wad of misery, right? Every smart person knows that. One hamburger, a half-cup of 2% milk, a handful of apple slices - the sheer evil of a company making kids want these things by packaging them with a toy just takes your breath away. At least someone somewhere is doing something. Business Insider asks COULD THE HAPPY MEAL DIE?

They tried this in America, and will try again.

So if children are working in an asbestos-laden factory making lead paint, that's the equivalent of eating a Happy Meal and getting a small plastic toy.

Mr. J is not immune to exaggeration - one of his articles on soda is titled "Amputation, Impotence, Painful Dentistry: Soda Equals Sadness."

Of course this is nonsense, and if you drink Coke you will die of misery. In related news:

Spiegel Online's headline is "Health Be Damned: Denmark Hopes Cheaper Soda Will Boost Economy." It gets worse, or better, depending on your perspective:

WEB Heads up: reporter takes a "selfie" at the best or worst possible moment, depending on what happened a second later. Look here.

TV As usual, I probably enjoyed "Mad Men" more than those poring over every frame, because my expectations are low. Don's fatherhood confessions were touching, even though he was hammered, and what followed was almost heartbreaking. But it did remind me of something that always bothered me about "The Planet of the Apes." When Charlton Heston sees - oh, right, SPOILERS - the Statue of Liberty buried up to its sternum, it's a shocking moment of course - but what are the chances the arm would still be attached? I mean, talking apes and time travel I can buy, but that sort of long-term structural integrity, given the metal working of the time, just strains credulity.