Axe is offering chances to win a ride on XCOR’s Lynx sub-ortibal plane.

XCOR Aerospace ,

A scent could send you out of this world

  • Article by: Tiffany Hsu
  • Los Angeles Times
  • January 21, 2013 - 5:26 PM

A new promotion from the Axe line of male grooming products is promising the moon and the stars.

Axe — a Unilever brand of shampoos, body sprays and deodorants — is offering the chance to win 22 spots on the Lynx sub-orbital plane from the Mojave space tourism company XCOR Aerospace.

(In Britain, Axe is known as Lynx. Get the tie in?)

The gimmick coincides with the launch of the company’s new Apollo collection of products. Marketing taglines for the new items include “Astronauts always get the girl” and “Nothing beats an astronaut.”

Axe even got Apollo 11 astronaut Buzz Aldrin, who landed on the moon in 1969, to plug the campaign.

XCOR is set to start launching two-seat passenger rockets some 62 miles above the Earth’s surface starting as early as 2014. The short trips, leaving from the Caribbean island of Curacao, will cost nearly $100,000.

Unless, of course, you win Axe’s contest, then make it through what Axe is calling the Axe Apollo Space Academy. To enter, participants have to create a profile on or and explain why they want to hitch a ride into space.

Those with the most votes will participate in a series of challenges this summer. From there, a smaller group will attend the Axe Global Space Camp in Orlando — a sort of astronaut immersion program — before finding out if they’ve won a trip on the spaceship.

Sounds a bit like “Charlie and the Chocolate Factory,” with an über-modern glass elevator at the finish line.

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