Republicans: GOP needs to get with the times

  • Article by: KASIE HUNT and STEVE PEOPLES
  • Associated Press
  • November 17, 2012 - 7:10 AM

WASHINGTON - The Grand Old Party needs to get with the times.

That's according to some Republicans who discussed the party's challenges after the GOP's electoral shellacking.

Some of the early prescriptions: retool the party message to appeal to Latinos, women and working-class people; upgrade antiquated get-out-the-vote systems with the latest technology; and teach candidates how to handle the new media landscape.

Almost everyone questioned about the Nov. 6 election seems to agree that a wholesale update is necessary for a party that appears to be running years behind Democrats in adapting to rapidly changing campaigns and an evolving electorate.

Interviews with more than a dozen Republicans at all levels of the party indicated that postelection soul-searching must quickly transition into a period of action.

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