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Generating stadium revenue

  • November 15, 2012 - 3:57 PM

 

More than half of NFL franchises -- 17 of 32 -- utilize at least a form of priority seating, although the range of pricing is wide. Here's a sampling:

High end

Team Year PSL seats Range PSL gross Use of proceeds

instituted revenues

Dallas 2008 55,000 $2,000 to $150,000 $500 million Construction

N.Y. Giants 2008 82,500 $1,000 to $20,000 $371 million Construction

Central rivals

Green Bay* 2001 53,000 $2,000 for all PSL $106 million Renovation

Chicago 2002 31,500 $1,587 for all PSL $50 million Renovation

*Green Bay calls its seating policy a user fee, not a PSL.

Source: Muhleman Marketing Inc., NFL and industry research

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