News Summary: McDonald's sales drop in October
- Article by: The Associated Press
- Associated Press
- November 8, 2012 - 2:54 PM
BITING INTO SALES: McDonald's Corp. says global revenue fell 1.8 percent at restaurants open at least 13 months in October, marking the first time since 2003 the figure fell. The metric is a key gauge because it strips out the impact of newly opened and closed locations.
BAD TASTE: The world's biggest hamburger chain was hit with the double whammy of ongoing economic weakness in Europe, its biggest market, and intensifying competition at home.
VALUE MEAL? The company, based in Oak Brook, Ill., says it will continue underscoring its value messaging to attract customers.
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