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The Four Firkins

  • July 8, 2012 - 8:53 AM

THE FOUR FIRKINS

Business: Specialty store sells only domestic and imported craft beer. Also sells Four Firkins apparel and hosts samplings and classes. 

Founded: 2008

Headquarters: St. Louis Park

Website: www.thefourfirkins.com

Employees: Five full time, four part time.

Executives: Jason Alvey, founder and owner

2011 revenue: More than $1 million

Strategy: Build brand awareness and customer loyalty through maintaining a broad product selection, communicating through social media, hosting tastings and classes and selling Four Firkins-branded apparel.

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