Pheasants in Advertising

  • Blog Post by: Bob St. Pierre
  • June 8, 2012 - 4:24 PM


Everywhere I look, I see pheasants

Everywhere I look, I see pheasants


I was walking my 14-week old bird dog pup along a bike trail a quarter mile from Pheasants Forever’s National Office this afternoon during my lunch break when I encountered the North Dakota Tourism billboard pictured above. 


Say what you will about advertising, this one worked on me.  I’ve been daydreaming about fall hunting trips all afternoon and it’s got me thinking about the power of pheasants in advertising. 


North Dakota and South Dakota’s Tourism Departments frequently use pheasants in their advertising campaigns.  Our friends at Federal Premium Ammunition and Browning do as well.  I also recall countless beer neon signs, mirrors and posters “welcoming” hunters to local taverns across the pheasant range. 


I’d like to see how many images we can gather of pheasants being used to “pitch” products.  From all the photos emailed, I’ll select the single most interesting pheasant-oriented submission to win the blaze orange Minnesota Wild hat featuring the Pheasants Forever logo along with the Sioux Falls Pheasants logo baseball pictured below.





Send your photo submissions to  Thanks!


The Pointer is written by Bob St.Pierre, Pheasants Forever's Vice President of Marketing.  Follow Bob on Twitter @BobStPierre.

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