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Tom Wallace, Star Tribune

The 'dead owl' lives on

  • May 23, 2012 - 10:57 AM

Remember the Red Owl? Yes, the supermarket (the chain disappeared when Supervalu bought it in 1988), but also the store’s awesome logo. Promoter Todd Haugesag does, and he’s been quietly reviving the iconic image, one T-shirt at a time. “People do get a kick out of it,” he said. “I get to the point where I don’t want to wear them, because total strangers will come up to me and talk about the Red Owl.” For copyright reasons, Haugesag has slightly tweaked the original design, which is the work of the late Les Kouba, the dean of Minnesota wildlife artists; Kouba also designed the iconic Old Dutch logo.

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