A Peeps & Company store is now open in the Mall of America.

, Associated Press

Peeps hop into Mall of America

  • Article by: JOHN EWOLDT
  • Star Tribune
  • January 30, 2012 - 10:24 AM

The injustice has finally been righted. Peeps marshmallow candies are now available for purchase locally any day, and any season, not just at Easter time. A Peeps & Company store, now open in the Mall of America, sells the gooey, chewy chicks and bunnies to rabid fans whenever they crave them.

Steps outside the entrance, shoppers can smell the heady brew of vanilla and caramelized sugar, but the marshmallow treats aren't multiplying like rabbits yet. One large display in the center showcases the Peeps, but the perimeter is filled with the company's other brands, Mike and Ike and Teenee Beanee jelly beans, Hot Tamales in three degrees of hotness and Goldenberg's Peanut Chews.

T-shirts ("Inside, we're all the same" and "Chicks love me"), coloring books, scented markers and plush toys in the shape of the iconic chick fill the rest of the store, located on the first floor of Nickelodeon Universe between Nordstrom and Macy's.

Earlier this month, Tom Fritz of Hastings was buying a basketful for his father. "Dad cuts them open, lets them air-dry for a month or so, and then eats them," he said.

It's the most popular way to enjoy them, said a manager.

Who knew? Like a fine wine, Peeps need to breathe to reach their peak. Buy now and they'll be aged to perfection by Easter on April 8.

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