Five challenges selling 2012 Gophers football tickets
- November 24, 2011 - 10:28 PM
TOUGH SELL? THE GOPHERS WILL FACE THESE FIVE CHALLENGES SELLING 2012 SEASON TICKETS:
1 This year's home schedule was helped significantly by the presence of regional rivals North Dakota State, Nebraska, Iowa and Wisconsin, each bringing thousands of fans to TCF Bank Stadium. None of those four is on next year's home schedule.
2 Almost 40 percent -- 199 of 515 -- of premium accounts expire after this season, having been three-year deals when the stadium opened. Those accounts make up $2.3 million in revenue.
3 Selling premium accounts would be enhanced by the selling of alcohol, but at this point there's no reason to believe the Legislature will reverse course and allow alcohol in premium seats.
4 The current on-field product is hardly enticing, and coach Jerry Kill is so convinced of a lengthy rebuilding process that he was able to wrangle an extension from five to seven years when he signed his first contract a month ago.
5 The economy continues to falter, and might take as long to get healthy as Kill's football team.
SEASON TICKET SPECIFICS FOR 2011
General seating bowl: 29,738
Premium locations (suites, loge boxes, club seats): 1,819
Students: 5,568 Total: 37,125
• The rest were two-game packs and single-game sales, plus 3,000 tickets set aside each game for opponents.
Suites: $45,500 (22 to 26 fans)
Loge boxes: $10,112 to $15,168 (4 to 6 fans)
Indoor club: $2,528 per seat Outdoor club: $1,820 per seat
Preferred seating (between 20-yard lines): $275 season ticket, plus $100, $250 or $500 donation.
Source: University of Minnesota
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