Target Field gets in tune (Auto-Tuned) with MN music

  • Blog Post by: Chris Riemenschneider
  • May 11, 2011 - 10:32 AM


After weeks of criticism on Twitter and blogs over the change in direction at Target Field away from local bands and baseball-centric music in general, the Twins' new program director Dan Edwards finally gave in during last night's deluge of a game and spun a trickle of Minnesota tunes. Somehow, though, he managed to do so without giving up his strange addiction to slick, Auto-Tune-heavy, Top 40 music.

The two tracks Edwards spun were Owl City's "Fireflies" and Quietdrive's cover of Cyndi Lauper's "Time After Time" -- basically, the only two Minnesota recordings of the past decade to receive Top 40 radioplay. This suits the apparent m.o. behind the new music format. As we reported last month, longtime music director Kevin Dutcher was benched this season in favor of Edwards, who is also assistant program director at the slick, Auto-Tune-heavy -- and Pohlad family-owned -- Top 40 radio station 96.3 Now.

A guy behind me at the game who didn't know me from Adam Young started up a dissing conversation of the music after Edwards played Berlin's "Take My Breath Away" late in the game, as if he, too, was running out of wind. When the Twins play like they did last night, folks are going to notice the music -- or anything with a pulse -- a lot more than usual.

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