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KFAN matches KSTP's offer to Barreiro

  • Article by: Judd Zulgad
  • Star Tribune
  • November 28, 2007 - 2:05 PM

Dan Barreiro is staying at KFAN Radio.

The Clear Channel-owned radio station has matched an offer the popular afternoon-drive host received from KSTP Radio this month. That will keep Barreiro in the 4 to 7 p.m. slot.

"This was a very long and complicated negotiation," said Ron Rosenbaum, who represents Barreiro. "Until the very end it was never clear at which station Dan would end up working, but at the end of the day KFAN and Clear Channel stepped up to the plate and as was their legal right matched. Under those circumstances Dan Barreiro would be required to stay at KFAN. He's very happy to be there."

Barreiro said his employer "stepped up," adding, "It's easy to say, 'Let's stay at a place where you have been treated well and enjoy working.' There's not a lot of controversy to this thing."

Rosenbaum would not comment on any details of the contract but Barreiro was known to have received a lucrative six-year offer from Hubbard-owned KSTP (1500 AM) on Nov. 8. San Antonio-based Clear Channel had 15 business days to match it. The deadline was Friday.

Todd Fisher, vice president and general manager of KSTP, admitted he wasn't surprised that KFAN matched. "I can see why Clear Channel would do everything in its power to want to keep Dan," Fisher said. "He is an outstanding talent and I can see why there was a lot of interest in him in the market."

Rosenbaum credited local Clear Channel executives Mike Crusham and Gregg Swedberg for their role in keeping Barreiro on KFAN. "Both were extremely capable guys to deal with and demonstrated in a way that I don't think anybody could have predicted how much they want Dan to stay at that station," Rosenbaum said. "He greatly appreciates that."

Speculation was that KSTP wanted to put Barreiro in the 11 a.m. to 2 p.m. time slot just before Joe Soucheray on weekdays. KSTP's desire to add Barreiro at a hefty price tag made sense, considering the station's current situation.

In its first season of carrying the Twins at nearly $1 million a year, KSTP did not necessarily see the growth it was hoping to get among its own shows in the Spring and Summer books.

KSTP had a 3.0 share and was 12th in the market among 25- to 54-year-olds from 6 a.m. to 7 p.m. (when most programming is local) on weekdays in the spring Arbitron book. In the summer book, it had a 3.5 share and finished 11th.

There are three years left on the Twins deal, and the station's hope was to attract more of the 25-to-54 year old demographic.

Barreiro, a former Star Tribune sports columnist, has been at KFAN for 15 years.

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