4 Secrets to a New Job in 6 Weeks
- Article by: Kevin Donlin
- Star Tribune Sales and Marketing
- August 8, 2011 - 9:25 AM
Vince Wiskovitch, from Nassau County, New York, was just hired for a legal position after searching only 6 weeks for a job.
By comparison, the average job search in America now lasts 33.3 weeks.
Read on to learn the 4 things he did to get hired 27 weeks faster than average …
1) Don't send a cover letter. Send a sales letter
The best cover letters are really sales letters -- they use proven selling tactics to convince employers to call you for an interview.
"In my cover letter, I included three or four good lines from a testimonial that a client had written about me on a Web site in my previous position," says Wiskovitch.
Almost all sales include a testimonial. Why not do the same in your cover letter?
But Wiskovitch did something else.
"I included a P.S. at the end of the letter that said, 'I will call you on Friday at 12:30 PM.'" Then he printed and mailed the cover letter, along with an excellent resume.
Why add a P.S. to your cover letter? Because it always gets read. So include a sentence or two in your P.S. that you want employers to read -- because they will.
2) Don't submit your cover letter and resume blindly. Send them to a person
Instead of sending his cover letter and resume to firstname.lastname@example.org or some other black hole, Wiskovitch researched and found the names of hiring authorities to contact directly.
This was key.
For the company that hired him, there was no name listed on the job posing. So Wiskovitch called to find out. "I told the receptionist, 'I see you have a job posted online and I want to know that I'm contacting the right person. Who can I direct any job information to?'"
Was he yelled at? Hung up on? Shunned?
"She was very receptive," says Wiskovitch.
3) Don't rely on email. Mail your resume and cover letter, just to be sure
After making a friendly phone call to get the name of the hiring manager, Wiskovitch emailed his documents directly to her. Then, he took it one step further.
"I printed and mailed my resume and cover letter by two-day Priority Mail. And I paid for the tracking to make sure it got there."
Think about it: How many times have emails from friends wound up in your junk folder, or been vaporized by your spam filter? If you can't trust email 100% with friendly correspondence, why trust it with your career, when contacting employers who don't even know you?
Trust, but verify. Send your resume and cover letter by email -- and then mail them. Always.
4) Don't wait for the phone to ring. Make phone calls to follow up
Remember that P.S. Wiskovitch included in his cover letter? It read:
I will call you on Friday at 12:30 PM
As promised, Wiskovitch called the employer … but not at 12:30.
"I actually called ten minutes early," Wiskovitch explains, because if the employer didn't want to take the call, he didn't want to give them a chance to sneak out early and not answer the phone.
He ended up making just one call, to the employer who hired him.
"Their reaction to my call was, 'Hold on one second, let me close my door. I have your resume here on my desk.' I couldn't have asked for anything better," says Wiskovitch.
Bottom line: Most job seekers send ordinary resumes and cover letters by email and wait for the phone to ring. And most job seekers take 33 weeks to get hired. Wiskovitch did not.
Instead, he sent a sales-based cover letter directly to the hiring manager, by email and U.S. Priority Mail, then called to follow up. By humanizing his job search, he was hired in about 6 weeks - a full 27 weeks faster than average.
It's worth asking yourself: Why be average?
Kevin Donlin is contributing co-author of "Guerrilla Marketing for Job Hunters 2.0." Since 1996, he has provided job-search help to more than 20,000 people. For a free Guerrilla Job Search audio CD, visit www.MyNewJobHunt.com
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