Self-funded campaigns for Congress often a gamble

  • Article by: COREY MITCHELL , Star Tribune
  • Updated: July 31, 2014 - 8:31 PM

Congressional candidates who bet their own cash on themselves lose much more often than they win.

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Stewart Mills III has donated $120,000 to his campaign.

Photo: Mills Campaign,

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– Wealth has its disadvantages, at least when running for Congress.

In Minnesota’s Eighth Congressional District, Republican Stewart Mills III is hoping to buck a trend that breaks against the well-heeled: Self-funded congressional candidates lose far more often than they win.

Millionaire congressional candidates who contributed at least a half-million dollars to their own campaigns won just 15 percent of House and Senate races between 2002 and 2012, according to the nonpartisan Center for Responsive Politics, an independent research group that tracks money in politics.

Personally bankrolling a congressional run is a gambit fraught with political risk and reward, say groups that track money in politics.

On one hand, Mills can use his own money to keep the race against Democratic Rep. Rick Nolan competitive in a sprawling swing district that spans two media markets.

Yet it’s also led to accusations that Mills, whose personal fortune is linked to his family’s chain of retail stores, is trying to buy the seat. The Mills Fleet Farm vice president is worth between $40 million and $150 million, according to personal financial disclosures.

“Mills’ wealth itself isn’t the issue,” said Nolan campaign spokesman Kendal Killian. “It’s the fact that he’s using his inherited millions to get to Washington.”

Mills is not alone in this regard. DFL Gov. Mark Dayton, an heir to the Dayton department store fortune, used some of his personal wealth to bankroll his gubernatorial bid in 2010. GOP gubernatorial hopeful Scott Honour, a wealthy investment banker, has already poured $900,000 of his own money into his first-ever run for political office.

As of late July, Mills had donated $167,000 to his campaign with the promise of more to come.

“He’s not interested in running a campaign where he asks his supporters to do something he wouldn’t also do himself,” said campaign spokeswoman Chloe Rockow.

Nolan’s campaign and Democrat-linked groups are making an issue of Mills’ personal wealth and highlighting his opposition to a higher minimum wage.

The American Federation of State, County and Municipal Employees labor union and House Majority PAC, a Democrat-backed political action committee, rolled out a $150,000 ad buy against Mills, highlighting his “inherited millions” and salary that pays him more than a $500,000 per year.

“Attacking and demonizing a candidate’s family for their success is a clear sign of desperation,” said National Republican Congressional Committee spokesman Tyler Houlton.

Mills has outraised Nolan in three of the past four fundraising cycles and has a slight overall fundraising edge.

“This is not your normal self-funded candidate,” said Michael Malbin, executive director of the Washington, D.C.-based Campaign Finance Institute. “He’s demonstrating that he can raise money besides his own.”

Expensive real estate

A seat in the U.S. House is expensive real estate, and subsidizing a campaign is no guarantee of success. Because of that, some wealthy candidates opt not to self-fund. Dayton spent a combined $15 million on his 2010 race and Senate race in 2000. This year he’s vowed to spend no more than $20,000 on his re-election campaign.

In 2012, Democrat hotelier Jim Graves contributed more than $500,000 in a race that he lost to Sixth District Republican Rep. Michele Bachmann by less than 2 percentage points.

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