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Obama's ad: What to expect today
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Sen. Barack Obama will use his prime-time half-hour infomercial tonight to make what is effectively a closing argument to a national audience of millions. The 30-minute program, to be broadcast at 7 p.m. CDT, will be the first time in 16 years that a presidential candidate has bought network air, in prime time, for a prolonged campaign commercial.
Jim Margolis, Obama's senior advertising strategist, said the program will feature "the stories of four different Americans, or American families, and kind of what they're confronting." He said Obama would share the story of his mother, who died of breast cancer, detailing "the difficulty she had with her insurance company, to help viewers understand why his health-care reform program is what it is."
The program is to be shown on NBC, CBS, Fox, Univision, BET and TV One.
Sen. John McCain pointed to reports that Obama's infomercial would bump back the World Series on Fox by 15 minutes. "No one will delay the World Series with an infomercial when I'm president," he said, in Hershey, Pa. (Politico on Tuesday quoted a Fox executive as saying the infomercial was not causing a game delay.)
NEW YORK TIMES
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