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Five goals of Palin's book tour
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FIVE GOALS OF PALIN'S BOOK TOUR
1. Reconnect with her base
A glance at Sarah Palin's schedule shows she is heading to Palin Country -- smaller communities that resemble the kinds of towns where she electrified crowds as a vice presidential candidate. These places will highlight and nurture the former Alaska governor's close personal relationship with her supporters and their powerful emotional connection to her.
2. Payback
The limited book excerpts that have surfaced so far suggest that Palin feels wronged by the McCain campaign and that she intends to go public with her grievances.
3. Stick it to the media
There's been one consistent theme in the public remarks Palin has made since the campaign ended--the mainstream media is biased and unfair. Indeed, Palin has already attacked the first media outlet to obtain a copy of her book, writing Friday on her Facebook page that the Associated Press was "erroneously reporting" on her book.
4. Send a message to the establishment
Palin has never been close to establishment elites and has a rocky relationship even with Republican Party leaders. And there are few signs that she needs their affirmation to remain relevant. The book tour gives her an opportunity to flaunt that independence, as well as flex her political muscle by attracting huge, friendly crowds that will serve as a reminder of her popularity.
5. Burnish her image as a serious figure
Despite her immense popularity in conservative circles, the circus sideshow atmosphere that often surrounds her limits her ability to establish herself as a serious politician. The former Alaska governor has taken steps of late to show more sophisticated policy credentials, writing op-eds and posting detailed criticisms of the House and Senate health care bills on her Facebook page. She's even taken steps to downplay her personal life by explaining in her upcoming interview Monday with Oprah Winfrey that she is "not really into the drama."
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