Stories about first daughters are carefully chosen, highlighting their father's family-man image.
CHARLOTTE, N.C. - On Friday, Malia Obama will be at her desk at Sidwell Friends School for the fourth day of high school -- hours after waving onstage at the Democratic National Convention with her sister, Sasha.
Their appearance will be a rare one: Unlike in earlier political races, they have barely been on the campaign trail this time. They have spent this summer swimming, playing sports and attending camp in New Hampshire. They are no longer the small children who toted little pink bags with Uno cards. Malia, now 14 and nearly as tall as her parents, is a varsity tennis player with a cellphone. Sasha, 11, can chat in Mandarin.
And yet if the Obama girls are bit players in the presidential race, they are also important ones -- not as campaigners but as characters, highlighting traits important to their father's re-election hopes: his likability and his family-man image. Voters know about Malia and Sasha while barely hearing them speak, encountering them in Obama advertisements, photographs and campaign videos and in the nonstop stories told by their parents.
"We're going to be experiencing the first stages of empty nest syndrome," President Obama told CBS' Charlie Rose this summer, before his daughters left for camp. "I get a little depressed."
On Tuesday night, they were in Charlotte without being there. One of the most memorable images invoked in Michelle Obama's convention speech was that of her husband sitting with their girls at the end of the day, "strategizing about middle school friendships." As she spoke, the White House posted on Twitter a photo of the president and his daughters curled up on a sofa, watching Michelle Obama on television.
'So utterly normal'
The first couple clearly choose the stories they tell about their daughters carefully. The anecdotes are rarely about the celebrities the girls meet or their trips on Air Force One. If Malia and Sasha have felt anxiety or distress about the scrutiny and security they live with, the Obamas do not say so. Instead, the president and the first lady share upbeat anecdotes that reflect the rhythms of an ordinary American family: the end-of-season basketball tournament that Sasha's team won, her discovery that she liked tomatoes, the girls' enthusiasm for the television show "Modern Family."
The stories are an implicit counter to right-wing charges that Obama is a threatening figure, a socialist or somehow un-American. "The family seems so utterly normal, the type of people who could be at the soccer game or basketball game," said Steve Schmidt, who managed Sen. John McCain's 2008 bid for president.
They are also unique figures in the election, because they seem so innocent compared with the rest of the political world, and because their parents protect their privacy and the news media largely respect that position.
"They are a bit of a mystery," said J.J. Abrams, the Hollywood writer-director and Obama donor. "But they're authentic, and we're starving for that."
Composed and polite
So far, at least, the Obama girls have not had a gaffe -- a rarity for such well-known figures, especially when it comes to presidential children. Chelsea Clinton was tormented as an adolescent for having frizzy hair. Barbara and Jenna Bush suffered brief careers as tabloid fodder for their nighttime adventures. Malia and Sasha, meanwhile, publicly appear composed, polite and content.
Aides say the girls are disciplined. (Some even joke that they wish they could send their own children to Michelle Obama for training.)
After three years, friends say, the Obama girls have made peace with the quirks of White House life. But if their father wins a second term, they will be teenagers in the White House. Four years ago, Obama liked to say that he was running for president when his girls were young so that the experience would pass over their heads. As they mature, less will be lost on them -- good and bad -- and they will have to figure out the presidential versions of first dates and college tours.