At Pinnacle Airlines, time is ripe for a new beginning.
The carrier, which emerged from bankruptcy, named a new CEO and moved to the Twin Cities all within the past two months, is getting a new name.
If steps go according to plan, Pinnacle will officially become Endeavor Air on Aug. 1.
Along with the new name, a fresh company logo will be revealed next week at the dedication of new corporate headquarters on the grounds of Minneapolis-St. Paul International Airport.
"We're going through the steps necessary to prepare for the change on official government and regulatory documents, thus the Aug. 1 date," said Pinnacle spokesman Joe Williams in an interview Wednesday.
Pinnacle, owned by Delta Air Lines, is a homogenization of three regional airlines — Pinnacle, Mesaba and Colgan — so giving it a new name helps solidify its identity.
New Chief Executive Ryan Gumm said as much when he took the helm of Pinnacle last month.
"We have combined airlines, transitioned fleets, navigated Chapter 11, restructured our entire operation and achieved consensual agreements with our labor groups. All the while we continued to operate safely and reliably. Everything we have accomplished is because of this great team of people," Gumm said in a statement.
Alas, the public may not notice the change. The Endeavor planes will still say "Delta'' on the outside as part of the Delta Connection of regional carriers.